As business owners, we can use any number of promotional products to spread brand awareness. For instance, we can try our luck with custom tumblers, mugs, headsets, USB flash drives, umbrellas, or T-shirts. And yet, some brands still stick to the classics, with the pencil still being one of the go-to items.
So, should we use logo branded pencils, and why? Well, in this article, we will delve a little bit into the benefits of pencils as promo material, and why it’s still a good idea to consider them.
Why Use Pencils as Promotional Products?
Cost-Effectiveness
Buying bulk is inevitable with custom promo products, so why not try and save some money in the process? The same goes with printing costs; the cheaper the product is for printing logos and company slogans, the better.
For those reasons, pencils are absolutely at the very top among potential custom promo items. After all, ordering several thousands of pencils will not cost us nearly as much as, for instance, ordering the same number of custom power banks. Moreover, the printing area of a pencil is rather small, so it won’t cost as much as it would on any product that’s larger.
Recall Value
People use stationery relatively often. There will always be a need to write something down, and we can either use a pen or a pencil to do it, whichever comes in handy at the moment. Alternatively, it’s an item that someone else might need at a certain moment. And if the design is interesting enough, a visitor might ask us to take a look at the pencil should it catch their eye.
When the pencil switches hands so many times, it subconsciously reminds the user of our brand and what we’re about. So, it’s only a matter of time before they inquire about our services.
Practicality
As we stated earlier, a pencil is something we use every single day. We usually write down important dates or information on sticky notes. Alternatively, we can also use it to sketch something out, which gives the pencil an advantage over a printed ballpoint pen. Plus, pencil lines are something we can erase, making the tool a better choice for temporary notes.
It’s this very practicality that makes pencils remain one of the most sought-after promo products. And it doesn’t just end with the many usages for the pencil, either. The product is light enough to carry with us and durable enough to last for a while. Plus, it’s perfect for conferences, corporate meetups, trade shows, and other events.
Easy to Modify
Printing a logo on a promotional standard pencil with eraser does not require a lot of work. But that doesn’t mean our pencils need to be drab, dull items with nothing but our company name and details on them. In fact, we can be downright creative and work with various patterns, styles, and details that make our pencils stand out. In fact, we can modify them further by adding pencil caps or creative ferrules.
Long Life Cycle
A typical pencil will last for as long as we can sharpen it. That can be anywhere between several weeks and several months. During that time, it is bound to catch a few eyeballs. After all, any promo product that has a long shelf life will ultimately attract a customer. It’s all a matter of patience.
More Bang for One’s Buck
One key reason behind the popularity of promo pencils lies in the philosophy of the customer. When we give them a promo item that looks cool but has limited functionality, the chances are low that they will use it. Consequently, the chances are even lower that our brand will remain in their consciousness for long.
Companies, therefore, invest a lot of money into promo items that actually have some usability to the clients. Personalised canvas tote bags are something they can utilise over and over again, and so are keyrings, apparel, and even notepads. A typical pencil is an item we will use at least once every other day, making it the perfect promo gift for anyone.
They Get the Company Message Across
Think of pencils as little cylindrical, sharp business cards. In the old days, if we wanted to get our brand’s message across, we would usually present a creatively printed card with the logo, the mission statement, and the company info. We can do the same with a pencil, but with more creativity and pizzazz thrown into the mix.
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Making Good Use of Promotional Pencils
Promotional pencils are a classic among branded items, and it will be some time before they go out of style. So, to all aspiring brands who need a good item for promotion, we highly suggest buying a batch of custom-detailed pencils today.
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As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen pencils fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today.
