Figuring out the right design for your promotional giveaways is, above all, a balancing act. While you’re eager to save money but still get maximum results, you have to consider the kinds of products your target audience would like to get and whether they’d use them.
Custom bags are always a good choice as many people find them practical on a daily basis and can easily find them a purpose in the office, at home, or wherever else they may end up. The dilemma, however, is that different occasions call for different bags.
In the case of trade show bags, you have to think about all the different people who would attend these events and how to impress them all. A step in the right direction would be to carefully consider the fabric the bags are made of. Above all, the material should be:
- Durable
- Attractive (both in terms of style and colour)
- Easy to print on
- Cost-effective.
In line with that, here are the top four types of fabric that can transform into majestic trade show bags.
Top 4 Types of Fabric to Consider for Your Next Event
1. Paper
As one of the most affordable options, paper is a fantastic choice for businesses looking to gain many impressions at high-volume events. Suitable for printing logos and even more elaborate artwork, your branded paper bags will make your business easily recognisable at the trade show and ensure the attendees remember you.
A disadvantage, however, is that despite their potential durability, people may not value them as some other types of bags. Still, if you want the contents of the bag to matter more and aren’t looking to build brand awareness through your bags for years to come, they’re a solid, cost-effective choice.
Related content:
Branded Paper Bags – What You Need To Know About Them
2. rPET
Another eco-friendly option is rPET, which is short for recycled polyethylene terephthalate. In simpler terms, the material is derived from recycled plastic bottles.
Don’t let that sway you into thinking rPET bags are of low quality. In fact, they are pretty tough, which makes them ideal for daily use and carrying heavier loads. As for branding methods, this versatile fabric can be embroidered, dyed and printed, giving you lots of options when designing your perfect trade show bags.
3. Sustainable Fabric
Another way of ensuring everyone at the trade show notices your dedication to the environment is by opting for personalised sustainable fabric bags. These include cotton bags, jute bags and canvas bags, the materials of which we get from plants that can be grown and harvested time and time again.
The popularity of cloth bags has gone up in recent years as more people become aware of how contaminating plastic bags are. Now, everyone has at least one at home that they use for grocery shopping. Since they’re durable, you can also use these sustainable and recyclable bags daily to carry around essentials that may not fit into a regular bag.
You can go for any of these materials for your trade show, though most attendees are partial to jute and lightweight cotton bags. There are many styles to choose from, including organic cotton drawstring backpacks and branded cotton totes.
Consider, however, plain colour bags to emphasise your branding on them. When screen-printed on a plain background, your logo, motto, and any other company information will definitely be in the spotlight.
4. Polypropylene (Woven and Non-Woven)
Finally, you can also choose recycled plastic or polypropylene. In this case, there are two options: woven and non-woven polypropylene.
Their names hint at the main difference between these two fabrics. With woven PP, the threads are woven together to form a durable, strong and rather flexible fabric. The fabric is similar to that made with natural fibres — the difference is the thread origin. In contrast, non-woven PP entails bonding the plastic fibres together with pressure and heat.
Both types of fabrics are durable, so your branded bags may stay in use for years to come. However, weaving the threads rather than fusing them together makes woven PP bags capable of withstanding more pressure and weight.
Custom non-woven bags are more lightweight and aren’t suitable for carrying heavier loads. They are, however, very soft to touch and generally costs less.
Opt for printed bags as your impressive freebies for your next trade show and enjoy some much-needed exposure and promotion. We offer a large selection of branded bags, so browse around and contact us once you find your favourites!
Related Content:
Join the Hype with Branded Non-Woven Bags
As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen bags fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today.
