Out of all the promotional products currently in use, none is quite as popular as the mighty logo backpack. For many people, this simple accessory is one of the easiest ways to transport items. What’s more, it’s one of the most popular types of bags, with the global backpack market earning a staggering 11.1 billion pounds in 2020.
This is hardly surprising, given how well-crafted backpacks are. They’re designed to support human musculature by evenly distributing weight on the back, all while keeping the wearer’s hands completely free. But functionality isn’t all backpacks have to offer!
They’re the chameleon of accessories, coming in all sorts of shapes, sizes, and countless different materials. Even better, backpacks can suit any style and fit into almost every occasion — including a promotional campaign.
In fact, many companies consider backpacks a marketer’s best friend. They’re a budget-friendly yet effective way to not only raise brand awareness but also reach new customers. No matter their age, profession or gender, everyone needs a good backpack. So companies that give out these branded accessories are sure to create a customer base that will last them a lifetime.
Top 5 Benefits of Promotional Backpacks
Most people associate backpacks with 21st-century schoolchildren. However, this nifty tool has been around for much longer than that. As a matter of fact, archaeologists have found evidence of backpacks dating back all the way to the Ice Age, some 3300 BC! In effect, this makes backpacks one of the oldest accessories humans have been using to transport items.
They continue to be useful in the present day as well, especially for businesses looking to capture the public’s attention. Promotional backpacks have several unique marketing advantages that make them uniquely suited for promotional campaigns. Plus, everybody loves them, making them a safe investment for any company on a tighter budget.
1. They’re a Jack of All Trades
The true beauty of a good promotional backpack lies in its versatility. Companies can use this accessory for a wide range of events, from casual giveaways to large scale trade shows or high-end business conferences. Not only that, but they can use them to market to virtually every possible demographic.
They can target outdoorsmen with compact hydration backpacks, perfect for carrying water and other essentials on long hiking trips. Alternatively, they help office workers store their devices in personalised laptop backpacks, or provide casual travelers with classic branded drawstring backpacks they can use while hiking. If there is an activity out there, then someone has come up with a backpack to suit it. Therefore, companies can use this incredible accessory to achieve universal recognition!
2. They’re Customisable
Backpacks offer not just versatility but style too! Companies can customise them to fit their marketing angle by adding additional pockets, more padding on the bottom, or stronger straps to support extra weight for more outdoorsy activities. Likewise, they can also decorate them with a wide range of patterns!
From sleek bags such as our Case Logic Afterburn Backpacks to stylish ones like our Milan Classic Backpack, these bags can take on any design, and still have plenty of room leftover for a brand logo. The front and side of the backpack provide plenty of surface area for a sleek company emblem, slogan or any other info. Brands can even add information to the straps to make sure their business is visible from the front and the back!
3. They’re Highly Visible
Companies looking to successfully raise brand awareness have to make sure their message and branding are visible. And backpacks are the ultimate tool for broadcasting an advertisement. For one, they’re portable, meaning that consumers can take them on long-distance trips. This, in turn, gives a brand reach that extends beyond its immediate vicinity.
Secondly, people often take them into busy areas. Be it a shop, a gym, or a metro, with its logo on a backpack, a brand is guaranteed to get in front of as many eyes as possible.
4. They’re Incredibly Cost-Effective
Beyond versatility and style, the reason backpacks are such an appealing promo product is their price. Prices range from £3.71 for a standard backpack like our Florida Backpacks, going all the way to £58.44 pounds for a premium laptop bag such as our Extreme Backpacks. Naturally, the cost will depend on the style and materials used, with better quality backpacks being priced higher. Nevertheless, even the pricier bags are worth the investment. This is because good quality promotional products always reflect positively on a brand’s image.
5. They Can Last for Years
Possibly the biggest disadvantage of a flashy ad campaign is that at some point, it will come to an end. In contrast, promotional backpacks offer brands long-term exposure.
A quality backpack is a useful, incredibly stylish accessory that is made to last. Therefore, it’s more than likely customers will keep it, and repeatedly use it for years to come. This, in turn, grants companies repeated waves of exposure years after the official campaign has ended. It’s a win-win!
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To Sum Up
Backpacks are a tried and true promotional item that any company can benefit from. They’re functional chameleons brands can repurpose to fit any activity or type of marketing campaign.
What’s more, they can take on virtually any design, and appeal to every demographic, thus increasing brand visibility. But, most importantly, they give companies long term marketing success, as they keep broadcasting the brand logo for years to come!
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Explore our range of branded bags which includes personalised eco bags, custom cotton shopping bags, printed business bags, and logo travel bags. In doing so, you can provide your staff with a productivity tool they can use every day. Contact us now at 0800 0148 970 or simply email us today if you have any questions regarding our selection. Our team will be happy to help you choose and order the perfect promo bags for your faithful employees!
