The use of plastic bags has been an environmental issue for years. Yet, people still reach for a handful of them every time they go shopping. In fact, it’s believed that people use and discard over 700 million plastic bags each year. But what if there were other convenient alternatives that could also make for great promotional products?
It’s time to introduce customised shopper bags, the ideal replacement for traditional plastic bags. Eco-friendly, attractive and filled with marketing potential, these items will boost your brand awareness and increase your company’s reach. Let’s take a deeper look and see why personalised shopper bags should become part of your marketing strategy.
They Are Attractive
Customised shopper bags come in a variety of shapes, sizes and colours, making them almost fully customisable. As a result, you can match their colour and style to the rest of your marketing strategy, creating cohesive branding for people to remember. You can also brand them with your company name, logo or any other unique design. That way, you can use these bags to push your products to a wider audience, increasing your brand awareness.
They Improve Your Company’s Reputation
Studies have shown that nearly eight in ten consumers consider sustainability important and are willing to change their shopping habits to reduce their environmental impact. And, as consumers begin to embrace social causes, they will also seek brands that align with their values. Therefore, it’s also vital to show your concern regarding the environment. Doing so will improve the public’s attitude towards your brand while also making them more likely to try out your products.
Thanks to the eco-friendly nature of shopping bags such as GoPromotional’s Scrunchy Shoppers, you don’t have to worry about coming up with a way to prove that you care. Simply replacing traditional plastic bags in your store or giving away a couple of these reusable bags is enough to convince most people of your environmentally-friendly attitude. And best of all, the news will spread like wildfire, further promoting your business amongst eco-conscious consumers.
They Improve Brand Awareness
Customised shopping bags are almost as lightweight as branded plastic bags, meaning that your recipients can use them anywhere they go. Thus, they become walking billboards, promoting your brand whether they go to work, school or the local grocery store. That will extend your reach way beyond the bag’s owner, as anyone that notices your branding will instantly turn into a potential customer.
Additionally, you can easily integrate shopping bags into most marketing campaigns. From simple giveaways to loyalty rewards, these products can fit a wide range of promotional purposes. You can even use them to create special goodie bags which contains custom notebooks and branded metal travel mugs which you can hand out as loyalty rewards.
They Are Budget Friendly
It’s no secret that advertising your business can be extremely expensive. It doesn’t matter if you go for traditional TV ads or social media marketing, you might end up spending thousands of pounds for just a few new impressions. But unlike other forms of advertising, recycled shopping bags are quite inexpensive.
As a matter of fact, you’ll be able to kickstart your promotional campaign with just a few hundred pounds, depending on your marketing goals. And, with the help of bulk purchasing options, you can save even more money, which you can then invest in other branches of your company.
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Make Sure Your Logo Travels With Personalised Shopping Bags
Level Up Your Brand With Recycled Shopping Bags
If you want an effective and reliable strategy that will bring tangible results, recycled bags are the way to go. From their eco-friendly nature to their affordable price, these items are the perfect choice for any promotional campaign. So, what do you say? Are you ready to give recycled shopping bags a chance?
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Wow Your Audience With Printed Tote Bags
Explore our range of custom promotional bags which includes personalised cotton totes, drawstring backpacks, and jute hessian bags. In doing so, you can provide your staff with an item they can use every day. Contact us now at 0800 0148 970 or simply email us today if you have any questions regarding our selection. Our team will be happy to help you choose and order the perfect bags for your faithful employees and clients alike!
