Recently, custom non-woven bags have become the newest trend and one of the most popular promo items out there. This material is affordable, eco-friendly, and great for printing if you know what you are doing. In addition, the bags can last for years and help your logo reach thousands of people.
Are you thinking about including these bags in your promotional campaign? If so, you will need some useful tips and tricks to ensure you get the most out of them. You can find those, as well as all kinds of exciting info on non-woven bags, below.
The Benefit of Using Bags In Your Campaign
Putting your logo on reusable bags will ensure it reaches a wide number of people easily. Your customers will basically be giving you free promo every time they step out with the bag. Your brand awareness will skyrocket and, with that, new customers will start pouring in.
However, to achieve all this, you can’t use just any bags. You need something unique, sustainable, and durable. That is where non-woven bags comes in.
What Makes a Non-Woven Bag Superior
This material is slowly taking over the market of promotional bags. If you look at all its benefits, it is easy to see why.
First off, the material is as eco-friendly as it gets. With bags made from it, you won’t have to worry about plastic waste or polluting the environment in every way. Apart from being made from recycled goods, the material itself can also be recycled, which is always a plus.
Replacing plastic bags with ones made of non-woven material will help slow down climate change. So, including such bags in your promotional campaign can help you attract customers looking for a sustainable brand.
This material is also highly cost-effective. Regardless of how much you can afford to spend on the bags, you can still help get the word about your brand out into the world. What’s more, these bags are an investment that will keep on giving for years to come as the people continue using the bags. So, they will give you unlimited promo for a rather cheap price, which is a bargain you must take.
Finally, this material allows for different personalisation and printing options. If you know how to work the material, your bags can become true works of art and durable items people will use for years to come. You can find out how you can do it in the sections that follow.
Personalising the Bags
Printing
As you probably know, it is best to add something more to your promo bags than just your logo. That way, your bags will become attractive fashion statements, apart from being practical and useful. To do all of that, you need a special printing technique suitable for the material.
Namely, not many people know that non-woven polypropylene does not react well to heat at all, since high temperatures can melt it. And, as you may know, most printing processes rely on heat. So, you must use processes that do not use heat higher than 250 degrees Fahrenheit. Such a process will preserve the material fully while still giving you a sharp and clear imprint on the bags.
Another thing you might want to consider is raising the printed part on the bags. This process includes adding a small pad of fabric to your bags by sewing it and printing the logo and design on it. Doing so will give your bags a cool look and ensure both the bag and the imprint itself are safe and of the highest quality.
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The Design
No matter how complex the printing process might seem, you can still print pretty much anything on non-woven bags. The material allows you to get as creative as you like and come up with something that represents your brand well.
When thinking about the design, you should always think about your clients and customers first. After all, they are the ones who will be using the bags every day. If you want them to form positive feelings towards your brand and truly appreciate your gift, the bags need to be pretty.
So, who is your audience? Are they younger or older? Are they students or seasoned workers? Will they use the bags for shopping trips or just display them as cool merch in their homes? Those are just some of the questions you can and should consider before deciding on your design.
Once you figure it all out, you can either come up with the design by yourself or have a designer help you. The latter might be best if you have no experience and are unsure of where to start.
An experienced graphic designer will know what’s modern and what everyone else is doing. With that knowledge, they will be able to help you create something truly yours and unique.
Choose a Good Printing Company
The best way to ensure your bags stay safe during the printing process is to work with a reliable supplier and printing company. The same applies if you need advice on the design and want to work with a team with vast experience in marketing. With such a company, you will not have to worry about anything at all. Your bags will be safe while printing, and your design will be something special.
If you want all of that and don’t know where to look, well, you are right where you need to be. GoPromotional has been in the personalisation business for years. We offer dozens of promo items you can use to advertise your business. From notebooks and pens to clothing and bags, we are the place to be when it comes to customisation.
We will ensure you have full control over the printing and designing process. Your input will mean the world as we navigate the marketing world together and help you figure out what you need to see your brand take off.
If you want a printing company that puts you first, give us a call. We will be more than happy to help.
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As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen non-woven bags fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today. If you’re looking for something different, check out our full collection of bags which includes jute bags, tote bags, and cotton bags. We are sure that you will find what you’re looking for!
