You may wonder what it is that draws customers to specific items in the grocery store or different businesses in the yellow pages and honestly it is all the same. The things that consistently attract people to certain products have more to do with the packaging than anything else.
It may seem that it is just the luck of the draw that brings more people to a specific business and as hard as you try with your business advertising it may seem that the people just aren’t biting. It takes more than just flooding the market with your business name to get the job done and while this is an important thing to do if your business is being marketed to the wrong people then you probably are not getting the impact you are hoping for.
Think of your business message as a present. When decorated with little teddy bears and wrapped with a baby pink bow, who would you think that this message was for? Well, obviously this is not a present for a grown up or a male it is definitely a package for a young female. If you wrap your message in the wrong package for your target this could well be why the message isn’t hitting the mark.
Take some time to learn about the colours and promotional items that will help your message get across to the right group of people. Decide who it is you want to market to and what they really want from a business like yours. It may be quality of product or service; it may be a low price or speedy delivery. Whatever it is that will attract them is what your business advertising should be about.
Business advertising needs to be focused and directed to those groups of people that will shop with your business the most. When you want to establish who is the best target it is always best to look directly at your business to see who you are serving now and the benefits that these customers are getting from your business. This will help you to fine tune your marketing strategies.
