The Internet of Things is a hot topic in all industries but has huge implications for digital marketing. The “Internet of Things” is when everyday objects become connected to the internet, or smart-enabled. It is the future of commerce, marketing, and big data. Objects are coming online with the aid of beacons, microchips, and Bluetooth technology. Everything from products to store shelves are being connected to the internet. We are just scratching the surface, but already the statistics are impressive:

 

  • By the end of 2015, it is expected that 25 billion things and 4 billion people will “go online”.
  • Internet of Things connections are expected to increase 40% this year, which means 574 million new internet connections in 2015.
  • IoT connections grew 45% to 410 million in 2014.
  • Total internet connections will reach 13 billion worldwide by the end of 2015. (For comparison, there are 3 billion humans using computers, mobile phones and other systems applications over the internet. (Mediapost)
  • 79% of big companies are using IoT technologies. (IoT Daily)
  • Estimated impact of IoT by 2025 is between $3.9 trillion and $11 trillion according to research from the McKinsey Global Institute.

Here are the ways companies use IoT technologies:

  • 47% — Through mobile apps that customers use on smartphones, tablets or other digital devices
  • 45% — In production and distribution operations to track product flow to customers
  • 26% — Through digital sensors in products that send data to the company on how those products are performing
  • 25% — Through digital sensors and other devices in locations where business is conducted
  • 14% — Through digital devices that customers can wear, which allow the company to track customer usage of products and services

 

The path to all of this connectedness will largely be due to wearables, drones, mobile applications, and beacons. Some companies are already increasing efficiency with IoT. McDonald’s  has always been a leader in innovation. They are developing an app that will deliver personalised offers in response to habits, past activity, location, time, and weather. Other McDonald’s Cafe locations are using beacons to send offers and have seen response rates up to 30%. Domino’s  is connecting with customers through an Apple Watch application that allows them to track their food order from the oven to their door. Sony is also developing a company that will sell drone services.

If you require further information or have any specific questions, don’t hesitate to give a member of the GoPromotional team a call on 0800 0148 970 or simply email us today.