Social media platforms, such as Instagram, are one of the best ways to increase your brand awareness and reach a wider audience. However, while running an Instagram business account might sound easy, it takes a lot of time and effort. In fact, without posting enough engaging content, your followers will feel bored and uninterested. If that’s the case, your Instagram might be in for a facelift.
In this article, we’ll take a look at some practical tips that should help you rebrand your business account. By following them, you’ll be able to get the maximum number of likes and followers for your brand in no time.
Know Your Goals
Instagram offers endless marketing opportunities, no matter what kind of business you run. But, in order to make the most out of them, you need to know your goals. Are you looking to attract more customers, do you want to reach a wider audience, or do you want to advertise your products? Once you know which goal to aim for, it’s much easier to understand how to structure your account.
For example, if you want to boost the sales of a brand-new product, you should post pictures of people giving it a try. Or, if you want to increase your brand awareness, you can add hashtags to your captions and start following other accounts. That will build your online presence and allow people to discover your brand much more easily.
Be Consistent
When it comes to Instagram, consistency is everything. If you post content once a month, your viewers will quickly forget about your brand. To maintain a successful Instagram account, you need to post at least once every day. But you shouldn’t bombard your followers with irrelevant content. While consistency is important, it needs to be tailored to your target audience.
Generally speaking, you should experiment with different posting frequencies to see what works best for your brand. Keep in mind that your goal is to pop up in your followers’ feed without annoying them.
Don’t Overuse Filters
Everybody remembers the early days of Instagram when people used overly-saturated filters to make their content stand out. However, those days are over, and now, it’s better to stick to a single colour scheme.
If you do some research, you’ll quickly find that successful Instagram pages choose an overall aesthetic, which they then follow religiously. You can do the same by posting something that features similar themes or colour schemes. Creating and following your own style ensures that your feed is aesthetically pleasing when viewed as a whole.
It’s important to remember that people usually decide in a matter of seconds if they want to explore your page or not. So, by having a unique aesthetic and overall theme, you make yourself an enticing page that people will check out and follow. And, if you play our cards right by using attractive colours, you will soon gain tons of new followers.
Delete Old Content
When rebranding your Instagram, it’s a good idea to delete some, if not all, of your old content. That includes everything that doesn’t fall in line with your new brand strategy or page aesthetic. As noted before, consistency is essential. Therefore, old content that is not on the same level as your new posts can lower the effectiveness of your account.
In fact, if people scroll all the way through your feed, they might find some old content from a couple of years ago that can be off-putting. So it’s best to get rid of anything that might turn away potential followers and customers.
Make Yourself Noticeable
It doesn’t matter how good your Instagram page looks if people can’t find it. To improve your page’s visibility, you need to take advantage of Instagram’s search algorithm. The more you use new features like Reels or add a location to your posts, the more you will show up in people’s recommendations. You should also spend time adding hashtags to your posts, so you will get noticed more on the app, which will result in more clients and more income flowing in.
Your Words Matter
People underestimate the impact that a well-written bio has on your audience. Not only is the bio the perfect opportunity to give your readers a brief description of your company, but it can also be used as a way to grab your audience’s attention through clever phrases. It’s worth noting that viewers want to see more than just your company name or the name of the founders.
When people check out your Instagram profile, they want to learn more about your business in a short amount of time. That’s why your Instagram bio needs to inform them about your company’s purpose and goals.
Furthermore, adding captions to your posts can make your page look more appealing, as long as they are appropriate for your business. For instance, if your target audience is composed of business owners, your posts can feature complex, industry-appropriated wording. In contrast, if you are targeting students or young adults, you can go for a friendly and upbeat tone.
Profile Pictures Are Essential
First impressions matter the most, which is why you should pay close attention to your profile picture. If you don’t go for an eye-catching photo, people won’t even click on your page, no matter how much high-quality content it has.
Usually, companies use their logo or company name as a profile picture. And while that can be effective, you need to adjust it to your page’s content aesthetic. So, monochrome profile pictures don’t really work if your page’s colour scheme is vibrant.
Prioritise Transformational Content
Transactional content aims to make people get things done, while the transformational approach focuses on motivating people to do certain things. More often than not, companies stick with the transactional approach, which can leave followers feeling like nothing more than customers. However, people want to feel important and appreciated. That’s why you should focus on building a relationship with your followers through transformational content.
You can do that by sharing stories and showing the human side of your brand. The objective is to give your audience a peek behind the scenes. Therefore, you should avoid transforming your page into a big ad and try to give it a personal touch instead.
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Social Media Marketing 101: Everything You Need to Know
The Bottom Line
In the end, you need to understand that your page is the gateway people have to your business. A stunning profile picture, an interesting bio, and unique content are all great to have. But if your page doesn’t reflect your brand, it’s not going to attract people to your business. So, come up with a goal and rebrand your Instagram account accordingly!
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If you need even more info about Instagram marketing or any other related subject, we are here for you. Give us a call at 0800 0148 970 or simply email us today.
