They say that single-use plastic is a ticking bomb for the environment, yet most people can’t stop using it. Given how convenient this material is, it’s no wonder why we’ve become so used to it. Plastic products have, thus, become an inseparable part of today’s world. Still, we need to be aware that plastic is going to cost us a whole lot more than it could ever benefit us.
Seeing how this material’s harmful substances are destroying all the things that nature has given us, we can’t help but wonder where it all began. Should we disapprove of Alexander Parkes, the man who invented plastic in 1862 to replace ivory and tortoiseshell? Of course not. What we should do instead is raise awareness of brand sustainability through eco-friendly promotional products.
How Does Brand Sustainability Help Fight Environmental Pollution?
If you don’t get how brand sustainability connects to pollution, consider each of these terms separately. Sustainable brands are those that incorporate sustainable practices into their operations to help make the world a better and safer place. In other words, they pay attention to the social, environmental, and economic issues around them. Their purpose goes way beyond making money.
One of the aims of sustainable brands is to maintain the well-being of our planet. For example, they’re looking to replace plastic straws with stainless steel promotional straws to help save marine life. They also resort to other enduring products like reusable printed travel mugs and custom metal water bottles that can be used instead of plastic bottles and cups. Finally, sustainable brands are huge fans and proponents of recycling.
Which Brands Have Recently Had Sustainable Campaigns?
If you want to make your brand more sustainable, learn from the best. After all, it’s these top-rated businesses that can influence large masses of people and truly make a change. So, which companies should your brand be looking up to, sustainability-wise? The following brands and their plastic-free campaigns can become your company’s new role models.
Tennent’s Lager
One of Scotland’s best-selling pale lagers has recently sworn to become more eco-friendly. The goal of Tennent’s Lager was to get rid of single-use plastic by 2021. According to the brand’s calculations, this would free our environment from 150 tonnes of plastic each year. Believe it or not, this amount of plastic is equal to the weight of a blue whale.
Tennent’s Lager also has another sustainable plan it will be working on in the future. By 2025, this company’s practices will have become 100% carbon-free. This Scottish brand has recently shown the importance of other sustainable brewing practices, too. It has turned to local brewing that uses renewable electricity all across Scotland.
Nestlé
The Swiss giant is yet another large brand to have recently joined the sustainability club. Much like Tennent’s Lager, Nestlé has decided to become plastic-free by 2025. The goal of this company is to completely get rid of its plastic packaging in the years to come.
By 2025, this industry leader will have made its packaging 100% reusable and recyclable. The reason behind this is to remove its name from rivers, oceans, and landfills once and for all. Besides, Nestlé also wants to highlight the irreplaceable value of our planet’s nature. On the other hand, plastic is something that big companies like Nestlé can and should be looking to replace — or at least recycle.
Coffee Houses
Perhaps coffee isn’t Great Britain’s most favorite drink à la Earl Gray. Still, Brits do enjoy an occasional cup of hot coffee, too. Our environment, unfortunately, begs to differ. The reason is that many coffee houses aren’t eco-friendly because of their plastic coffee cups.
Fortunately, brands like Starbucks, Costa Coffee, and Greggs are attempting to change that. They now encourage their customers to bring their own reusable coffee cups. The ones who do end up paying less for the coffee they order. After all, you can’t put a price on the well-being of our planet.
Follow the Lead of Other Sustainable Brands
If this story about the bold ambitions of sustainable brands has motivated you, it’s time you made your own brand more eco-friendly. Save the planet by replacing single-use plastic with reusable materials and opt for our printed eco-friendly mugs, branded eco bags, custom eco pens, and more. Whichever eco-friendly idea you come up with will serve as a good starting point. In the end, your brand will surely become remembered for its effort and sustainability.
You may also like:
Show Your Eco-Friendly Efforts with Printed Eco Pens
Go over our vast collection of branded sustainable merchandise including eco notebooks, eco keyrings, and sustainable gadgets, and choose the ones you like best. Then, contact us at 0800 0148 970 or simply email us today — your way to seamless marketing is just a call away!
