In recent years, there has been a clear shift in consumer ethics. Slowly but surely, customers have started demanding more transparency from the brands they love, especially in terms of sustainability and ethical sourcing of goods.
This shift is quite easy to explain. After all, more people are now aware of the importance of eco-friendliness in connection with global warming. In addition, factory practices such as child and slave labour are also well-known, and people want to make sure the goods they are buying don’t come from such production sources.
In these circumstances, it is more important than ever for brands to be transparent about their supply chain ethics. By doing so, they will keep their current customers happy and attract new ones effortlessly.
Why Is Improving Supply Chain Ethics a Good Move?
When hearing about supply chain ethics, most brand owners immediately get scared. Namely, they think that moving to ethically-sourced products will cost them more money and alienate customers.
However, this belief couldn’t be further from the truth. In fact, more than 40% of customers report that they would happily pay more for products if they had assurances that the said products were ethically sourced. Moreover, many customers say that they actively look for eco-conscious brands all the time.
Thus, you would get to keep most of the customers you already have. But in addition, improving supply chain ethics would actually bring you new customers as well. Even more importantly, you would show your audience that you have integrity, which is the most important trait a respectable business should have.
How to Improve Supply Chain Ethics
First off, you should determine the ethical standards for your own company. Doing so will help you narrow down your choices for partners and ensure you know which suppliers will help you maintain your integrity.
So, try answering some of the following questions. Where are you comfortable ordering goods from? Is your aim to protect your workers and everyone else working in your supply chain? Is sustainability an important factor for the products you order and sell?
Once you figure out your own boundaries, it’s time to think about how your company fits into the bigger picture. At this stage, you can look for partners and suppliers with the same standards.
It is important to be transparent about the supply chains you approve of. When all businesses ensure that, finding like-minded companies becomes easier for business owners and customers alike.
Make an Ethical Choice With GoPromotional
At GoPromotional, we always put safety and ethics first. If you opt to work with us, we assure you that the products you order will be fully ethically sourced.
In addition, you will be able to opt for eco-friendly products whose production causes zero harm to the environment. Even more importantly, you will be sure that no one worked in inhumane conditions to create your orders.
If such standards work for you, give us a call. Together, we will make sure your brand has the good reputation it rightfully deserves!
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