It’s well-known that most individuals go online to research a product when they are interested in purchasing. However, did you know that it is as much as 90% of the consumers. Furthermore not only do they start by researching on the internet but they begin their search on social media.
Social media plays an increasingly important role in influencing the customers with their purchasing decisions, however this does not just apply to business-to-consumer (B2C) but it also applies to B2B (business-to-business) market as well.
Here are some facts for you:
- On average, B2B consumers do around 12 searches before visiting a specific brands website. 71% start looking for a certain product before they look at your business
- 78% of people using social media outperform their colleagues
- 86% of B2B IT consumers use social networking and content to influence their buying decisions.
- Much of traditional purchasing is through making relationships that occur online.
- Majority of the decisions to buy a product is made before the consumers even contacts a business.
What is Social media selling all about?
- It’s about captivating customers who would like to buy your product or service.
- It’s about developing relationships to ensure that sales process flow naturally
- It’s about staying at the top of consumers’ minds so that when it comes to buying you will be their first choice.
- It’s about finding potential customers as well as negotiating with them as human beings not just another number or sale.
How social media is used to increase revenue?
Social media attracts potential customers by building your brand and well as contributing practical content.
Its brings forth new customers along with new opportunities, it does this because you can use it to listen and find people ideal to work with.
Social media helps build relationships, not just with new customers but with existing ones as well. It converts connections into customers by using the relationship that has been built up online.
Keep track of your social media efforts that have impacted the bottom line so that you can continue implementing things that work.
If you require further information or have any specific questions, don’t hesitate to give a member of the GoPromotional team a call on 0800 0148 970 or simply email us today.
