It goes without saying that change is inevitable, especially when it comes to businesses. As a matter of fact, if you don’t evolve your business, you’ll have a hard time competing with brands that are more adaptable. In order to keep up, you’ll have to change the products and services you offer, the look and feel of your store, and most importantly, your advertising strategies.
When it comes to marketing strategies, it is essential to adapt and develop them as time goes on. Even though relying on the same approach might seem like a safe way to attract customers, it will result in a decline in effectiveness. And, without a constant shake-up, you’ll soon find yourself struggling in the marketing department.
But to better understand how important it is to refresh things once in a while, let’s take a look at a story that’s been shared with me by one of my close associates. It is a perfect example of how changing things up is the only way to improve and achieve more than we believe is possible.
Maxing Out Your Potential
My associate has been a fan of swimming ever since he was a little boy. And while he was pretty good at it, as he progressively became faster and more proficient, he never wanted to become a professional swimmer. According to him, swimming was his way of relieving stress and relaxing, especially after a hard week at the office.
However, a few years ago, he noticed that his timing and speed didn’t improve as much as they used to. But he was okay with that because, as mentioned before, he never wanted to beat any record or go pro. As time moved on, he did the same routine over and over again. He didn’t increase his speed and he never tried to switch his techniques. In other words, he was comfortable with his, at the time, swimming capabilities.
A Much-Needed Shake-up
Recently, he wanted to challenge himself and work on his speed and timing. He tried to swim as fast as he could, after which he checked his timer. But to his surprise, he realised that there was no improvement, not in the least. In fact, he was a couple of seconds slower than usual, even though he believed that he swam faster. And, no matter how many times he tried, the results were the same.
There and then, he understood that without a change in his swimming routine, he could never achieve his desired results. So, he started to do new drills and switch up swimming techniques. He even gave swimming tools a try, such as flippers and paddles, in order to improve his strength and stamina. And, surprisingly, there was a considerable improvement in no more than two weeks.
Before embracing change, my associate was trapped in his comfort zone and never wanted to step out of it. But now, by pushing his limits and trying out new things, he is able to achieve any goal he sets up for himself, whether it’s to swim faster or to improve his endurance. And while he was happy with his swimming before, he is even more excited now, due to his constant and noticeable progress.
Your Promotional Campaign Might Need a Refresh
Sometimes, companies might find themselves in the exact same situation as my associate. In other words, doing the same promotional campaign over and over again may result in little to no gain. What’s even worse is that potential customers could get tired of the same promotional products and want something new.
Does that apply to your company? If yes, then maybe it’s time for a refresh. Why give away the same promotional mugs every couple of months when you could replace them with some trendy custom sports water bottles? Or perhaps branded pens don’t cut it anymore, and you need to give promotional Moleskine notebooks a try.
The point is that your company should experiment with new and exciting promotional campaigns. Keep in mind that you’ll have to tailor it to your business. More specifically, you’ll have to take into account your target audience, the focus of your company, and other factors to determine the direction of your campaign. But with the right strategy, you will be able to increase your brand awareness and push your products to a wider audience.
You may also like:
Personalising Promo Items: A Concise Guide
If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
