If anything reminds us of summer and having fun at the beach, it’s the classic beach ball. Custom beach balls, however, can be more than summery props.
Companies across the world are using beach balls as promotional giveaway items at various events and industry affairs. Since they are low-cost products that offer an incredible return on investment, their popularity doesn’t surprise us at all!
One thing that may confuse some businesses is how they could use branded beach balls to their advantage. So today, let’s explore a few methods that could offer you a fantastic return on investment and even inspire better promotional ideas in the future!
5 Effective Ways to Use Promotional Beach Balls
1. Give Them Out as Gifts
If you own a resort or a similar establishment, the summer months are likely the busiest time for your business. However, while trying to please every guest, you should also encourage them to come back next year.
Luckily, your business would leave a much better impression if you were to offer your custom beach balls as gifts. If you give them at the beginning of their stay, your guests will get to use them right away. Alternatively, you can give them beach balls at the end of their stay as souvenirs. That way, you’re giving them something to remember you by.
To ensure you leave a fantastic impression, we suggest pairing the beach balls with some other summer essentials, like logo SPF lip balms, branded sunglasses, and other custom beach accessories.
Of course, you can use beach balls even if you don’t own a resort, a hotel, or similar businesses. If your company produces or sells products that have something to do with summer, you can always use beach balls as general giveaways.
These could come in handy at networking events, too. What better way to break the ice but with a fun freebie that almost every generation can enjoy?
2. Use Them to Promote New Product Launches, Grand Openings, and More
Are you opening a beachside restaurant or resort? Setting up a new retail store for the summer? As beach balls are quite affordable, you can get a whole bunch of them, print the information about your grand opening on them, and pass them out in mass quantities.
This quirky way of announcing a new chapter in your business’ story should leave a positive impression. Above all, it should help your target audience see how both committed and fun your company is.
Some of these events can be accompanied by pool- or beach-themed parties. In that case, you can use your custom beach balls to decorate the venue too.
If you’ve got mostly bigger beach balls, affix them to walls or hang them from the ceilings to give the party a beachy vibe and liven up the atmosphere. Smaller ones would work wonderfully as centrepieces on the tables. Just put them in some gorgeous bowls.
Of course, you can order a few more beach balls to hand out as exhibition giveaways later on too. People will already be dazzled by them, so why not surprise them at the very end?
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3. Incorporate Them as Props or Fun Details
Going back to resorts and hotels, if you really want to make each meal a truly fun experience for your guests, consider turning your branded beach balls into menus.
Instead of writing out specials each day at your restaurant, consider printing them out on the balls themselves. Then, give the balls to the guests (or better, their children) to use while they enjoy their time at the pool or beach.
An even better option is to print the entire menu on the balls. If it consists of only a few items, you can order a larger quantity in advance and hand out the balls to guests at your restaurant all year round.
Another non-traditional way of using your beach balls to promote your business is to turn them into invitations. Any event you may have planned out could seem more alluring if the invite is actually a promotional product people can use later on. It definitely sparks curiosity; it shows you’ve thought about even the tiniest details.
Alternatively, use the beach balls as invitations or save-the-dates for any future events, or even weddings, festivals, or Christmas parties. They definitely lift the mood immediately, not to mention that they’re a fun way of making everyone more excited just before the big day. For best results, consider using 6-inch (approx. 152 mm) or 12-inch (approx. 304 mm) balls, as these aren’t that tricky to mail.
4. Turn Them Into Game Essentials
If you have a pool at your resort, consider organising some games or contests to keep your guests entertained. While you’re at it, though, you should work on strengthening your resort branding — and one way of doing so is to incorporate promotional beach balls.
You can find many beach ball games online, so do your research beforehand to ensure everyone can have fun. Consider beach ball squirt races, for instance, which entail using water guns to move the beach balls across the pool. You may also try organising a game of beach volleyball, a classic beach game everyone likes to play.
Beach balls are a wonderful addition at outdoor festivals, carnivals, or any similar games-related events as well. Simply replace the balls of the classic sports and games such as volleyball, dodgeball, basketball, and hockey with your own custom beach balls. This should make the games more challenging and, thus, more exciting than ever!
5. Use Them at High-Volume Events to Entertain the Audience
Finally, consider using beach balls for promotional purposes at high-volume events like concerts. Bands love these kinds of promo items because they help keep the audience engaged while they’re waiting for them to start playing.
The crowd probably won’t care that much about any delays and will stay in a good mood if it can do something in the meantime — like toss beach balls around. Because there are lots of people at concerts, however, it’s better to get larger 48-inch (approx. 1219 mm) balls for this purpose. That way, dozens of people can play together at the same time!
Though this list is not exhaustive, you now have a few ideas that would let you leave a lasting impression with branded beach balls. Don’t be afraid to think outside the box here, though.
If you want to get your logo and message in front of as many curious eyes as possible, dwell a bit on how you could use your beach balls beyond their intended purpose. Above all, make their inclusion in your promotional campaign as creative as you can to ensure a future-changing surge of brand awareness!
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Explore our range of branded outdoor & leisure products now and provide your staff with fun tools they can use to unwind. Contact us now at 0800 0148 970 or simply email us today if you have any questions regarding our selection. Our team will be happy to help you choose and order the perfect logo beach balls for your faithful employees!
