Those looking to promote their products, services, or ideas on a limited budget should consider investing in promotional badges. These are undoubtedly some of the most cost-effective corporate branded products you can find in our selection. That doesn’t mean, though, that they will be seen as invaluable by your target audience.
Above all, custom badges offer businesses a chance to promote themselves without breaking the bank. But more importantly, they aren’t limited to a few occasions. Since they come in a range of sizes, styles, and colours, we can customise them however you want to best fit your needs.
Better still, branded badges are perfect for last-minute promotions since they don’t take much time to produce or distribute. And since they’re so versatile when it comes to using them for promotional purposes, they can appeal to various types of audiences at a range of events. Surely enough, these small but effective items can drive engagement, brand awareness, and inspiration both at the office and corporate events!
Whether they collect them or would love to wear them on their clothes, bags, and more, your target audience will appreciate a well-designed, free badge. If you need us to kickstart your creativity a bit, here are five ways you can use them to help your business thrive.
1. Turn Them Into a Source of Additional Profit
There’s never a bad time to diversify your product selection, especially if that calls for investing in low-cost products such as custom badges. Some businesses may decide to go all-in and focus on badges alone. However, you can also offer them in combination with your already existing selection and turn them into a source of additional profit.
We’ve already seen major clothing retailers doing the same thing, so why shouldn’t you? Let’s say you also sell clothing or some other items (like custom backpacks or branded cotton totes for instance) that a custom badge could easily complement.
You can link your regular designs to your new badges through similar, compelling ideas. Since these will be sold at a much lower price point than clothes or other bigger accessories, they’re easier to splurge on. As a result, they could help you breed further brand loyalty!
2. Offer Them as Freebies
Any business that’s looking into creating some giveaways obviously wants to help its target audience connect better with its services or products. Companies want to build and nurture long-lasting relationships. However, they know well that if they want that kind of connection, they have to give something in return.
Naturally, your products or services are of high quality, but on occasion, it’s good to offer some freebies as well. For example, if you have an upcoming product launch or you’re opening another store, you can get people excited by giving away well-designed, custom badges.
In particular, we’d recommend printed button badges here since they are cost-effective and can draw attention when worn on clothing, caps, and similar items. Plus, if you’re in a bit of a rush, we can ship these in mere days and ensure your promotional campaign starts on time.
Another idea is to give away custom badges at all sorts of events. Sometimes, you may want to hand out special badges at industry events, such as trade shows and conferences. But you can also give some away at high-volume events like fundraisers and festivals, or even at staff holiday parties as some cute incentives.
Don’t forget that urgency is the name of the game here, even with freebies. If the badges are, say, limited-edition, their appeal grows. Thus, you may even be able to sell them or host a raffle with a gorgeous badge as the prize.
Bonus: Use Badges to Promote Your Business on Social Media
Another great thought is to play into people’s emotions in special moments. Use a memorable life event that your brand could celebrate with its customers (graduation, for instance) to create custom badges that people could proudly show off, both in public and on social media.
If you want to up your chances of gaining more online visibility, add a hashtag on the backing card. Those interested could click on it to learn more about the badge’s theme and your business.
3. Turn Them Into Collectables
There are many hobbies one may take up, but collecting badges seems to be one of the fan-favourites. It is a beautiful hobby that can last a person’s lifetime without ever getting boring. The key factor here is that there’s always a new badge to hunt or a new collection to start — and that’s what your business can use to its advantage.
Your upcoming event or launch could be made better with a badge collection set that promotes a specific message and has a powerful theme. It’s wise to carefully consider your industry, in this case; what could you link your services or products to — music, films, sports, vintage cars?
Many people share those interests, so they’d love to make badges based on those concepts a part of their collection. Even better, some may want to wear them for a while first, thus helping you spread your message further.
4. Use Them as Rewards or Special Tokens in the Office
Not all badges have to be used as external giveaways — you could find them super-useful in the office too.
First, you can create custom name badges for your staff to use during business hours. These would let customers establish a better connection with those serving them. This brings communication to a whole new, more familiar level. As a result, the badges may help build more trust, not to mention that they would make your staff seem more professional overall.
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Why Do Healthcare Centres Need Promotional Name Badges?
Another option is to order custom badges when you want your staff to play a more marketing-oriented role during a product launch, new sales campaign, or any other endeavour you have in mind. Badges that convey a powerful message would show how excited your team is about this new phase of your business.
Naturally, there’s never a bad time to use custom badges to make your employees truly feel they are a valuable part of your team. One way of doing so is by investing in low-cost branded pin badges for new staff.
Right off the bat, these leave a great first impression and emphasise positive company culture. At the same time, that simple gesture will be a foundation of higher employee satisfaction and retention in the future. Feeling valued by our employers boosts our confidence, after all!
But don’t stop there. Consider using custom badges as special rewards for employees who have gone above and beyond to do their job well. These should make them feel proud of their achievements and inspire them to push further.
Simultaneously, that kind of badge is a powerful incentive for a healthy team competition. It is a tangible recognition that only the best employees can get.
Bonus: Give Away Special Badges as Awards or Gifts
There are so many milestones you can commemorate at the office with some gorgeous custom badges. Consider creating a line of badges you can give out for each employee’s birthday. That should make them feel extra-special!
You can even immortalise their dedication and commitment to the company with special service badges. Long-standing employees could get a custom enamel badge for every five or ten years in service. After decades’ worth of working for you, they’d have a fantastic collection to be proud of!
Don’t forget about your customers, though. Awarding customers or VIP clients with a select line of gift badges is a fine way of maintaining loyalty. It’s your way of honouring their dedication to your business. The badges show that you appreciate them staying with you for as long as they have.
If you want to use badges as rewards or gifts, consider investing a bit more to make them seem precious in the recipient’s eyes. These badges won’t be given away every day, so you should be able to splurge on more valuable finishes and embellishments. Some good examples include gold and sterling silver, semi-precious and precious stones, jewels, and even glitter.
5. Let Them Celebrate Your New Endeavours
Finally, remember that custom badges could help you honour a new chapter in your business’ story. Whether you’re coming out with a whole new lineup of products or opening a new office, badges worn by your customers and staff could make brand awareness surge and inspire more interest than you have ever hoped for.
Collaborations with other brands or famous individuals are a fantastic moment to create a one-off line of custom badges. Sometimes, people may not be able to take direct part in the celebrations by buying your new products. With badges inspired by the upcoming collaboration, you let them engage with the new lineup without having to splurge.
These were just some examples businesses have used to help push brand awareness to new limits. But you can also think of a few more yourself. Badges’ customisable nature and universal appeal make them ideal to use as promotional products for all sorts of occasions. So let your creativity flow while browsing our selection, and contact us to get a quote for your favourite branded badges!
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Why Are Promotional Badges So Popular?
As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen badges fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today. You may also browse our full collection of branded novelty giveaways including printed stickers and promotional magnets.
