It goes without saying that name badges can be a statement piece in your company’s branding. They can help visitors and customers get a clear picture of your employee’s role, as well as your overall brand. Name badges also make it easier for staff to identify one another and build trust and familiarity with consumers. As a result, they are great for offices, retail shops, and even events!
However, most people think of name badges as being boring and bland. But that couldn’t be further from the truth! You’d be surprised at how attractive and eye-catching a carefully designed name badge can be. So, make sure to keep reading if you want to learn a few tips and tricks that will help you create the most appealing and efficient name badges in the industry!
Make Them Legible
Designing a gorgeous full colour metal name badge doesn’t involve using dozens of different fonts and colours in an attempt to attract people’s attention. In fact, by their nature, name badges are best when they communicate key information in a readable and simple way. In other words, you should use big, bold fonts and as well as contrasting colours. Remember that simple doesn’t mean bad, so don’t be afraid to use regular fonts and basic solid colours when designing your name badge.
Opt for High-Quality
Generally speaking, name badges are available in a wide range of materials, formats, and finishes. For instance, you can choose between metal name badges, acrylic name badges, or plastic name badges. Additionally, you can either opt for direct printing onto the badge or get a slide-out name card that’s framed within a plastic window. Therefore, you should put a lot of thought and effort into designing and choosing the right badge. After all, you’ve carefully crafted your brand, so use the same dedication to ensure that your name badges accurately reflect it!
Use Colours and Shapes to Your Advantage
Apart from making your name badge stand out, colours and shapes can also be used to easily identify staff based on specific criteria. As an example, you can add coloured codes to the name badges based on your departments. That way, your consumers will be able to find help much more quickly. Or, you could use different background colours to differentiate staff by rank position. Doing so will allow shoppers to identify managers when needing one.
Do Some Research
Another good piece of advice is to check out some of your competitors’ name badges. Sure, you don’t want to copy them completely. But getting some inspiration can give you interesting ideas and help you in the long run. Or you can just take a look at websites such as Pinterest and see what types of name badges people enjoy. Keep in mind that there are hundreds, or even thousands, of designs out there that can help you improve your own. So don’t be afraid to try some of them out!
Get Creative
Creativity is extremely important, especially when it comes to designing custom products like name badges. One way you can do that is by tying your name badge to your work environment. For instance, healthcare centres already use name badges because of the large number of people that work in those environments. But they are often simple and hard to notice, especially for patients who have vision problems. Thus, they could add a little more flair, such as personalised LED flashing badges that are both bright and attractive.
Or, if you’re planning for the next trade show or conference, you can use name badges to promote your company by branding them with your company name and logo. Don’t forget to add some bright and attractive colours to make it easy for people to notice them. Simply put, just because you want to use your name badge in a corporate or formal environment doesn’t mean you can’t rely on your creativity.
Related content:
Why Do Healthcare Centres Need Promotional Name Badges?
Final Thoughts
Although it’s vital to keep our tips in mind, you should also have fun with your badge design! There are many ways you can showcase your brand’s personality while also keeping the information clear and easy to read. The key is to find the perfect balance between what works best for your company and the environment in which you want to use the badges. Now you know what to do, so get out there and start designing your name badges!
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Out of fresh ideas? See our new products. If you have any more questions about name badges, you can contact GoPromotional. Call us at 0800 0148 970 or simply email us today. We have been in the business for years and know the ins and outs of the industry better than anyone. Give us a call, and let’s talk about all things promotion!
