A good, practical bag is a staple in everyone’s home and a must-have when running daily errands such as grocery shopping, travelling, or popping to the beach or park for a while. Clearly, the whole world knows this, as we now get to choose from various styles, colours, patterns, and fabrics. Even the range of sizes bags come in is nothing short of impressive, so whether we’re minimalist packers or prefer carrying every essential with us, there’s a bag that perfectly fits our needs.

….Or is there? Even with so many choices, some people may not find the ideal bag for them — the one that fits them both in style and function. You could change that. You could be the one to provide your loyal clients and customers with the most practical, stylish custom bag they’ve ever had!

Due to how easy it is to customise them according to your needs and preferences, bags are a wonderful addition to your marketing mix. With the right design and a reliable supplier, your branded bags can become the ideal giveaways.

The trick is to carefully consider your choices, weighing the pros and cons of each style. So let’s see how to pick the best custom bags, whether you need them as promotional giveaways or for personal use.

 

The Purpose

The bag you choose has to fit its purpose exactly — and it would be even better if it could be repurposed later on for other occasions. In that regard, we have to separate the types of bags you would get for personal use (or events that aren’t related to your business) and those that’d keep building brand awareness for years to come.

Some non-business events that could benefit from custom bags include wedding parties. Branded wedding favours are super-popular right now, and as with most things in life, the packaging is everything here too. Whether it’s for the bridal party or the wedding guests, your favours would be more impactful if they came in colourful custom pouches embellished with some wedding-related details.

The key here is to inspire emotions, of course, and make the guests feel valued. The favours, including the bags, ought to convey a gracious Thank You and remind the guests of the wonderful time they had at the wedding.

How Businesses Can Use Custom Bags

Custom bags are just that — entirely customisable — so they can grace any event you have in mind.

Let’s say that you’re going to a trade show and would like to give the attendees something to remember you by. A durable custom tote bag would definitely impress them, especially if it were full of other smaller freebies. Any natural or plain colour would do, as long as your logo is fully visible, in all its glory!

Any corporate event you have in mind, whether external or internal, could be made better with some goodie bags. However, you don’t want to spend the bulk of your budget on the bags themselves. Focus on getting high-quality but more affordable bags in your preferred style (e.g., drawstring) and printing your logo on them. Then, dazzle the attendees further with the goodies inside!

When looking to please a specific type of audience, you ought to consider their needs and wants. For example, if you own a fitness club, you won’t really impress anyone with a larger printed canvas bag. Instead, go for sports bags that can be used day after day to carry gym equipment and accessories. Each day, those bags will draw the attention of potential new members and spread your name around!

Similarly, educational institutions like schools call for sturdier, back-friendly bags. If you’re eager to advertise your business among students, you should focus on making the bags durable and comfortable to wear for longer periods.

Materials such as cotton, jute, canvas and denim, would please most since you can reuse and wash them many times. Padded back straps are a solid choice, too. After all, the bags will usually be full to the brim with books, folders, pens, and more!

 

The Design

Unsurprisingly, the design of the bag has to fit the needs of your target audience too. But even in this case, you have so many options to choose from!

First, there are branded backpacks. Students are the obvious choice here, as they’re always hauling around books and all sorts of school supplies from home and back. But don’t forget business professionals and travellers — they too need lots of space for their essentials.

Printed lunch bags are another fantastic option if you’re targeting office workers. Those who regularly commute to work would benefit greatly from a separate (but still professional-looking) bag to keep their snacks in. These bags would also be found quite useful at picnics, whether they’re used by individuals or families.

Another choice would be custom drawstring bags. These are lightweight enough to carry around various campgrounds, sports and community events, and similar happenings. Gym-goers would find them to be suitable replacements for regular sports bags too. They could even prove useful when users are out and about and simply having fun on the weekends (perhaps visiting a theme park or the zoo?).

Albeit small, branded toiletry bags are a stylish solution that would please the women in your target audience. They’re perfect for travelling or for carrying around daily in their other bags in order to have easy access to makeup, skincare tools, and more.

More spacious bags, such as messengers, totes, and duffels, are versatile enough to be used on several occasions. Totes, for example, are fantastic for grocery shopping, whereas duffle bags are ideal for short trips and even as gym bags.

Messenger bags are another option for frequent commuters and office workers. Not only are they spacious enough to hold various work essentials (folders, laptops, pens, etc.), but they often come with separate compartments too.

Related content:
Promotional Bags – What Kind of Bags Should You Give at Events?

The Material

While browsing our selection, you’ll see that our printed bags come in a vast array of materials. These include but aren’t limited to:

  • Jute
  • Soft cotton
  • Weather-resistant canvas
  • Polyester
  • PVC
  • Microfiber
  • Denim
  • Leather

The choice always depends on the look and effect you’re going for. That said, experience has shown that materials like denim, jute, leather, microfiber, polyester, and PVC are long-time fan-favourites!

Now that you know how to choose the perfect branded bags, don’t wait around. Browse our selection now and contact us to get some fast quotes on your preferred models!

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If you require further information or have any specific questions, don’t hesitate to give a member of the GoPromotional team a call on 0800 0148 970 or simply email us today.