Building a business from the bottom is done through various channels of communication. Everything, from your social media posts to your office décor, should represent your brand consistently to your eager audience.
What some fail to remember, though, is that the people that work for you, and the clothing they wear, are another valuable asset you must keep in mind. So, let’s see why custom uniforms matter so much and how to pick the right ones for your team!
The Benefits of Uniforms
There are some people that simply don’t like uniforms because they find them too restricting. And yet, they are a key feature of any staff that is looking to represent their company in a more positive light!
The most obvious benefit of uniforms is that they can help your brand awareness surge. While wearing them, branded clothing can easily turn every employee into a walking billboard. As a result, they would be able to promote your brand wherever they go!
Convenience is another advantage that both the employer and the employees can easily recognise. Not having to wear their own clothing to work is a perk indeed as your staff wouldn’t have to buy new outfits to ensure they look put together while doing their jobs. The employer’s perk, in this case, is that they wouldn’t have to worry about staff outfits clashing all the time. Better yet, they wouldn’t overwhelm them with additional expenses outside the office!
Finally, there’s the matter of communication. When shoppers flock to your stores, they may need some help or advice while choosing from your products or services. If the staff can be easily spotted due to their uniforms, the customers will know exactly who to ask questions.
The same goes if your staff tends to visit residential homes. The uniforms serve as means of identification. More importantly, they are a sign of professionalism that will also inspire trustworthiness.
Without their uniforms, your staff would just look like a random group of people — and a fishy one, at that. With the uniforms, however, they show that they are a part of a legitimate business!
How to Pick the Ideal Uniforms for Your Team
Despite how fantastic uniforms are for your brand, they aren’t always as easy to choose as you may think. Still, the following tips ought to help you maximise this opportunity. At the very least, our advice should ensure your staff’s uniforms bring in an air of professionalism into your store or office!
Take Note of the Material and Finish
Your uniforms must match the level of quality of your products or services to ensure proper brand representation. Naturally, printing the logo on the clothing is crucial for identifying your staff. Yet, the material quality and the finish also speak volumes about your company’s care for excellence. Better still, the uniforms may indeed serve as proof of your ability to uphold the same level of quality across your whole business.
Consider What Your Staff Will Do in Their Uniforms
That said, you have to consider all the activities that your staff will take part in while in their uniforms. The branded clothing your employees wear may vary depending on their position and what their jobs entail.
For instance, you may want to give your warehouse workers comfortable but durable printed trousers that lets them move fast from point A to point B. Similarly, your shop staff may need to have clean-cut custom T-shirts. These should help them look exceptionally professional at all times and, thus, leave a positive impression on every customer.
Invest in High-Quality Branding
Clearly defined logos are key to making sure every customer notices your branding and makes a mental note of it. When it comes to uniforms, you cannot go wrong with embroidery or heatseal branding.
Consider, however, the material and the finish of the clothing before opting for either one of these. Your supplier will advise you on the best choice once you have picked out a few uniform options.
Mind the Logo Positioning
The relevance of your staff’s clothing only goes as far as the results the uniforms achieve. The whole point is for customers to recognise your employees instantly and have the branding etched in their minds.
To achieve that, play around with the logo positioning a bit to figure out the right spot for it. Work on a few examples and check them out from all sides. Keep in mind that your clearly defined logo ought to draw attention right away. Better yet, it should be visible enough from all sides to boost brand awareness with a single glance.
Practice Uniform Consistency Across the Whole Business
Finally, make sure that your uniforms are able to consistently represent your brand across all departments. If you have a few different ones, you may need to opt for different uniforms to ensure every employee can do their job properly.
That said, all of the uniforms should share some easily recognisable elements (the logo or motto placement, the colours, etc.). Each uniform should clearly represent your brand, even if the styles differ across the divisions!
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