Just a few years ago, hand sanitisers used to be products that people rarely thought about. They would usually buy a bottle or two, stash it in their purse or car, and forget about it until they accidentally see it again.
However, the covid-19 pandemic irreversibly changed this practice.
Research shows that hand sanitiser sales have increased by at least 87% in the last two years. In addition, even though the pandemic is in its final stages, the sales are still at an all-time high.
Naturally, such heightened demand for hand sanitisers has made them a rather lucrative and important part of many promotional campaigns. Businesses simply buy sanitisers, brand them with their logo, and hand them out to customers as useful and caring gifts.
But with so many personalised hand sanitiser options to choose from, many brands are still struggling to find the right fit for their needs. Fortunately, we are here to help make finding the best sanitiser a lot easier. Here’s all you need to consider to ensure your promo campaign is the most successful yet.
1. MHRA Compliance Is Essential
As the demand for sanitisers rose, most regulatory bodies worldwide relaxed the rules surrounding the production of these products. Thus, entering the market with a new product became a lot easier. That, in turn, ensured that there were enough sanitisers for everyone.
However, this decision also increased the number of shady companies operating in the UK. Suddenly, there were many products that were either ineffective or toxic in some way, meaning that using the sanitisers wasn’t always safe.
In such cases, it is incredibly important to look for sanitisers that have been approved by The Medicines and Healthcare products Regulatory Agency (MHRA). In other words, you need to find products that contain at least 60% of alcohol and have gone through extensive safety tests such as our 60ml Hand Cleansing Gels. That way, you’ll offer your customers a product that is equally practical and trustworthy.
This step is also important because your promo gifts reflect your own brand. Therefore, you need to give away something reliable, useful, and of the highest quality possible.
2. Think About Your Customers’ Skin
Many people refuse to use hand sanitisers because they dry out the skin. This effect is natural, as higher amounts of alcohol always reduce the skin’s natural moisture. That is especially the case if the skin is already naturally dry.
Luckily, there are ways to avoid hand sanitisers doing more harm than good. For one, certain companies infuse them with aloe vera or other soothing agents. These ingredients ensure that the skin remains moisturised throughout the sanitising process.
If you invest in such high-quality products, your customers will know that you put their well-being first. That will, in turn, motivate them to choose your brand whenever they need a service or product that you provide.
3. Try to Cover Customers With Different Preferences
Most affordable but effective sanitisers have a slightly unpleasant smell, which comes from the alcohol that they contain. This aroma can be a bit much for those with sensitive noses.
However, there are many companies that make sanitisers that have a neutral or even pleasant smell. For example, you can opt for products that smell refreshing like citruses or sweet like spring flowers. In fact, there are sanitisers with pretty much every aroma under the sun. All you have to do is choose the one you like best.
In this case, it is best to buy a little bit of everything. Offering a wide variety of aromas will ensure that you can appeal to a wider audience, helping your campaign have a bigger reach.
Of course, you should still take our first tip seriously and look for sanitisers approved by the MHRA. Such products will use natural aromas and colourings that won’t jeopardise your customers’ health in any way.
4. The Packaging Also Matters
As you probably know yourself, hand sanitisers are mostly used on the go. Thus, people carry them in their bags or cars to clean their hands whenever there is no bathroom nearby.
So, it is also important to choose sanitisers that are easy to carry around. First and foremost, that includes products in smaller bottles that can easily fit into a pocket or purse like our Colourbrite Hand Sanitiser.
However, that is not all. You can also invest in sanitisers that feature clips like our Iceberg Alcohol Free Antibacterial Hand Sanitiser. These make them easy to attach to keys, bags, or anything else that people find personally convenient.
Such contraptions also ensure that people don’t have to fish around to find the sanitiser. They simply know it is always in the same place and do not have to worry about losing it.
These attachments also allow you to customise the sanitisers to your particular brand. Thus, you can choose clips in different colours, meaning that your sanitisers will always fit your marketing vision.
Finally, the package itself also varies. For example, certain companies make sanitisers shaped like credit cards. On the other hand, some offer products in bottles that would appeal to kids, meaning that your outreach can truly be all-encompassing.
5. Your Hand Sanitizer Types Should Vary
The majority of hand sanitisers you can find in stores come in gel form. While this type is effective, some people might not be too fond of it, especially because using such products can get a bit messy. In addition, if the sanitiser opens inside a bag, the chances of it spilling are rather high.
Fortunately, there is a wide range of sanitiser types that you can choose from. For example, some prefer spray sanitisers such as Saturn Hand Sanitiser Sprays. It is easy to see why: these sanitisers allow them to control how much of the product they use at a time. In addition, the danger of spillage is quite minimal.
But brands don’t stop there. Some have decided to combine sanitisers with other useful items, including branded pens, printed markers, and similar personalised stationery pieces.
So, you can get a pen that doubles down as a spray sanitiser! It acts as any regular pen when you write with it. However, pressing the top button actually releases a spray that can help you clean your hands.
Other companies even go a step further and design stylus pen hand sanitisers. Thus, you get three products in one. Namely, you can use such a pen to write on paper or operate a phone or tablet. In addition, it is also a practical sanitiser you can carry wherever you go.
The pen combination is just one example you can find on the market. However, it does a great job of showing that you can truly get creative in picking your sanitiser type.
6. Appeal to Luxury Lovers
On its own, a hand sanitiser might not seem like too big of a gift. For one, it might not be enough to impress those special customers and partners that you care about the most.
Well, that isn’t necessarily true! If you buy sanitisers that contain essential oils, you can easily turn an ordinary gift into a luxurious one. And the best thing is, you don’t have to spend a fortune to do so.
Products like these have a double appeal. They clean and moisturise one’s skin while at the same time creating an aromatherapy experience that many love.
Therefore, look for sanitisers infused with lavender, peppermint, or lemon. They will smell amazing, be even more effective cleaners, and make excellent gifts for clients and employees.
Branding Options
Since they are small and handy, hand sanitisers do not offer you a large branding area to work on. However, that doesn’t mean that you cannot make a statement and have a big impact anyway.
To achieve that, you need to be super careful about your logo design. For one, it has to be memorable and aesthetically pleasing. In addition, you have to ensure that it represents your brand in the best way possible.
Thinking of your audience is also an essential step. Who are you trying to appeal to? What kind of design would they like and be impressed with? Answer these questions, and you’ll be able to create something that everyone will love.
Seeing as your design holds so much weight, it is best to work with a professional graphic designer. That is especially a good idea if you have no experience in the field and do not know where to start. Though it might seem expensive, such an investment will pay off.
A Few Parting Words
In recent years, hand sanitisers have become one of the best practical freebies you can personalise and give away to your customers. They have everything that any excellent promo item should have: practicality, mass appeal, and affordability.
Hopefully, this guide helps you find hand sanitisers that will work for your company and represent you well. If you have any further questions or want even more advice on hand sanitisers, GoPromotional is here for you. Contact us today, and let’s discuss your most successful advertising campaign yet!
You may also like:
Return to Office: 10 Tips to Ensure the Safety of Employees
Check out our full collection of personalised health and wellbeing products which includes branded wet wipes and custom face masks. If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
