If you run a business, you know that giving your customers and employees corporate gifts is a great way to show your appreciation. However, not many brands can afford to buy whole bulks of products and just give them away for free. In addition, the gifts have to be practical and high-quality. Otherwise, people will have no use for them.
Luckily, there are items that fit into these categories while still being quite cost-effective. Printed lip balms are an excellent example, as they strike the perfect balance between affordability and high value.
The Benefits of Printed Lip Balms
Practicality
To be truly effective, promo items have to be useful and practical. When you give someone a brochure, they will most likely throw it away, no matter how pretty or well thought out it is. After all, they have no way to use it, so keeping it is simply unnecessary.
On the other hand, if you gift them something practical like a custom notebook, logo T-shirt, or a branded keyring, the vast majority are going to keep it. And it’s easy to see why. The item you chose actually has a distinct purpose, and it is something that most people need every day. And if the product is also aesthetically pleasing, you ensure that people will not only keep it but also actively use it.
In this regard, lip balms are a fantastic choice. They are compact, useful, and necessary throughout the entire year. So, personalising some lip balm tubes can get you numerous new impressions every day without you having to invest a lot of time into the whole process.
Compactness
Lip balms are usually small and compact. As such, they can fit in pockets, purses, car glove boxes, and so on. Thus, people can take them anywhere they go, introducing your logo to those they meet in the process.
The compactness of lip balms also comes in handy when it comes to storage. Namely, you don’t need a lot of space to store a bulk of these products. So, you can spread out your giveaways over the year and still ensure you have ample space to keep the lip balms safe.
Easy to Distribute
Lip balms are also perfect promo items because it is so easy to distribute them. You can mail them, give them away in your store, or add one to each online purchase that your customers complete.
Alternatively, you can also use the lip balms as gifts at any events you might be organising. If people leave these events with an appealing and high-quality gift bearing your logo, they will surely form positive associations with your brand.
Endless Customisation Options
When it comes to personalisation options, not many items can compare with lip balms. You can choose from a wide range of different flavours, colours, and fragrances. In addition, you get to customise the package and leave your distinctive mark on every part of the product.
So, you have a chance to include your logo, contact info, and a unique message on the lip balm packaging. If you play your cards right, you can create something truly irresistible, taking your promo game to unimaginable heights.
Affordability
Last but certainly not least, lip balms are excellent marketing tools because they don’t cost too much. Even if you buy an entire bulk, you will not drain your budget. Therefore, you will have more than enough money to pursue any other promo endeavours you want.
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Try Something Different on Your Next Promo Event With Branded Lip Balms
Order Your Printed Lip Balms Today
If you like what you read, GoPromotional would be more than happy to talk promo strategies with you. Give us a call, and we’ll sit down and come up with a way to fit lip balms into the most successful campaign you have ever had.
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Check out our full collection of promotional beauty products which includes printed compact mirrors and branded manicure sets. If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
