Travel mugs seem to be a necessity these days for all sorts of working professionals, students, and more. Some may be commuting to work, so a travel cup with a handle would let them sip coffee or tea on the go. Others, however, have a more marketing-oriented goal in mind. They may be looking to offer printed travel mugs to their eager target audience!
As luck would have it, GoPromotional caters to companies that want to use the promotional influence of travel mugs to their advantage. We offer a range of classic mug models to choose from, with or without handles, and even innovative designs, such as branded foldable takeaway mugs.
Plus, you can pick your favourite material, as we have lots of options there too — ceramic, metal, stainless steel, and silicone, among others. There’s even a special category for biodegradable mugs made from materials like bamboo for those with a sustainable streak.
But that’s just scratching the surface of our offering. Knowing full well that not everyone needs a giant mug, we offer our travel mugs and tumblers in various sizes (up to 800 ml!). And naturally, since these are perfect for promotion, we’ve gone the extra mile to include mugs suitable for different types of printing, including engraving, screen printing, and UltraHD full-colour print.
Not convinced? Let us tell you why branded travel mugs should be the superstars of your next promotional campaign!
How Can Travel Mugs Help Your Brand?
Refreshments on the Go
If you want your marketing efforts to be a success, you need to give your target audience a practical personalised product. Luckily, well-insulated, leak-proof branded travel mugs are loved by all, especially those who need to drink up their tea or coffee on the go.
These mugs are perfect for the daily commute, whether someone is travelling by car, train or bus. If the capacity is high enough, they would even be a good option for longer travels too.
Of course, their appeal depends on the materials, design, and features you opt for. For most convenience, we recommend mugs with handles and a rubber base for better stability. Insulation is key, too; we want the drinks to stay hot throughout the day — or at least until they’re all gone!
Lots of Artwork Space
One of the best parts about printed travel mugs is that they can quickly boost brand recognition and awareness with each sip someone takes from them. The mugs themselves offer lots of artwork space. Any design you have in mind could work — and we do recommend making it a memorable one.
Since they can be used on the go, the number of impressions they can inspire on the street, bus, train, etc., is practically limitless. And if you choose the material well, the mugs could stay in use for years to come. That way, you would make your one-time investment a groundbreaking long-lasting ad for your company!
Suitable for Various Companies and Audiences
The practicality of travel mugs is what makes them so appealing. There’s hardly a person who wouldn’t find them useful, especially if they are a coffee or tea lover.
This also makes them quite perfect for a range of giveaways. Exhibitions, trade shows, and even PR events could be made extra special with some quality branded travel mugs. The attendees would leave with an everyday accessory that they would begin to rely on in the future and thus start using it more and more. In turn, your company would gain lots of impressions whenever the mugs are in use.
Sustainable Promotion
Finally, don’t forget that opting for branded travel mugs means you have our environment in mind. If they’re quality-made, these mugs could replace hundreds of disposable paper coffee and tea cups every year, thus accounting for a significant reduction in waste overall.
Plus, there are travel mugs made from various sustainable materials, like wheat straw and bamboo. These can give your company a more eco-friendly image — something that’s highly coveted these days across a range of industries!
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Who Would Love Your Branded Travel Mugs?
With some promotional products, you need to have a specific target audience in mind and ensure they end up in the right hands — the hands that will reach for them each day. With branded travel mugs, however, you don’t have to pinpoint a particular target group. After all, coffee and tea lovers can be found practically everywhere!
Travel mugs don’t necessarily have to be used while travelling; they can also be great companions in offices, when running everyday errands, and even in educational institutions like universities.
Moreover, you don’t have to be in the beverage industry to use them for promotion. Drinking tea and coffee is a staple in many people’s lives. Thus, the usefulness of a travel mug is universal to all of us — even those who tend to stay most of the time at home!
The most important thing to keep in mind is that the mugs have to be well designed and made. That would help them stay in use long enough to inspire lots of impressions.
Luckily, we aim to offer only quality products in exciting colours and designs and enhance them with long-lasting printing techniques. Here, successful promotion can quickly become a reality!
Where to Use Branded Travel Mugs as Giveaways
Some promotional products aren’t so versatile but instead have to be closely linked to a person’s field of work. Travel mugs, however, circumvent that obstacle by being awesome giveaways at a range of events, including:
- exhibitions
- PR events
- company parties, and more.
Crowded Trade Shows Have Great Potential…
It’s not uncommon for companies to give away coffee or tea in disposable paper cups at trade shows. However, providing them with a hot drink in a mug they can take home with them should increase any advertising effects handing out refreshments has in and of itself!
The thing that would also make your business stand out, in this case, is that printed travel mugs also scream environmental awareness. You wouldn’t create additional waste, which is something eco-friendly attendees would surely notice.
Moreover, by giving away travel mugs with coffee or tea in them already, you are guaranteed immediate use. The users would happily carry them around, sipping some delicious beverages along the way.
And yes, that should also create even more buzz about your business. Other attendees would notice your logo and your excellent giveaway whenever some of the recipients take a sip. Soon, they’d flock to your booth, asking to get a mug for themselves too!
…and so Do Training Courses and Workshops
Other events you should take advantage of for promotional purposes are the various workshops and training courses your business organises. Once there, offer refreshments in your branded enamel mugs, thus catering to a basic need of your business partners and customers. At the end, of course, let them take the mugs home as nice mementoes of the time you spent together.
The travel mugs should stay in use long after the workshops have ended, making the attendees your new brand ambassadors. Everywhere they go, no matter if it’s by foot or a means of transportation, the mugs will draw attention to your logo and advertise your business, drawing in dozens of impressions.
And the users? Well, they’ll always have you in mind as they will link the satisfaction they get from having such a useful item to you — the business that thought of their needs!
Internal Giveaways
Finally, remember that your printed travel mugs could also be a fantastic option for boosting morale in the office. Once again, you can use them for various occasions, such as holiday parties, birthdays, welcome parties, and more.
By giving your travel mugs to your staff, you essentially tell them that you care about their needs and want them to have something superbly practical (and free!) for everyday use. In turn, using these mugs daily should make your staff your greatest brand ambassadors, not to mention that it would help them identify more with your business.
Types of Promotional Travel Mugs to Consider
Travel Tumblers
If you want to reach an audience that frequently commutes or takes longer journeys, one of the most useful mugs to offer them are custom travel tumblers. These often have a tall and slim design with insulation that keeps hot beverages warm for hours on end. The lids also usually have a sliding mechanism for easier use (and leak-free enjoyment), and the capacity is pretty generous too.
To-Go Travel Mugs
Then there are printed reusable coffee cups, which resemble the cardboard ones we can get at shops but are much more sustainable. In general, they are suitable for shorter journeys. Plus, these are a perfect gift for coffee lovers since their features would preserve the warmth well enough for the users to finish the drinks on a high note.
To-go mugs are made from sturdy materials like plastic or ceramic, so they should stay in use for a while. Also, they often come with silicone sleeves to improve grip stability even when the beverage is super-hot. The sleeves are, of course, heat-resistant.
Another part that would also be made of silicone is the lid, which should have an opening (and sometimes even a closing mechanism). Of course, you can get these cups in a range of styles depending on what your audience would prefer.
Eco-Friendly Mugs
The appeal of eco-friendly promotional mugs has undoubtedly risen in recent years, with more companies opting to do something for the environment — even if it’s just a little giveaway that could also help them promote their businesses further.
If being eco-friendly is an image you want to nurture within your company, choosing sustainable materials like bamboo and wheat straw is the best way to go. GoPromotional has a few options of travel mugs in this case. All of them are made to be sustainable — but not easy to ruin in just a couple of uses.
Thermos Vacuum Flasks
Guaranteeing several years of use, branded thermos flasks can be made from all sorts of sturdy materials, including stainless steel, metal, silicone, porcelain and ceramic. In our offering, you can also find mugs made of bamboo; those could be perfect if you’re eager to promote your company’s sustainability everywhere.
Thermo mugs are thoroughly tested to ensure their quality is up to standard and that they can withstand years of use. High-performing materials are a must here; any easy-to-damage ones would likely make the cups leak pretty quickly.
However, that’s not the only concern; the mugs have to be not only helpful but hygienic as well. Making them dishwasher safe is a fantastic idea, as it would save lots of time for the users. Other than that, you can also add silicone attachments to make sure they can be properly closed at all times.
Metal Travel Mugs
Even now, metal seems to be a fan favourite among travel mug users, with stainless steel being the most suitable choice. Steel in and of itself doesn’t look so luxurious, but it makes up for that with extreme durability and exceptional thermal properties.
Moreover, custom metal travel mugs are easy to wash and keep clean even on the go (you can quickly wash them in the office sink, for instance). They can also be used for both hot and cold drinks. That should definitely impress anyone who likes to switch up how they take their daily caffeine fix!
More importantly, at least in terms of advertising, stainless steel travel mugs are suitable for printing, especially if you want your logo to remain noticeable for a long while. In essence, they are one of the most sustainable solutions you can opt for — and can also become a valuable part of your long-standing advertising campaign.
Enamel Mugs
Quality travel mugs can also be made from enamel. This material may seem like a classier (or even a bit more modern) option for some companies. It’s debatable whether that’s always true. Either way, promotional enamel mugs are, once again, a sustainable choice that should thrill users who want to have their coffee or tea on the go.
Better still, these materials are dishwasher safe, so they are some of the most convenient options out there. If that’s what your audience would find super-useful, it’s easy to see how they’d be deemed a rather coveted giveaway.
Plastic Travel Mugs
Finally, there are printed plastic travel mugs, which offer superb heat-resistance, easy washing-up, and utmost hygiene.
Some mugs may come with silicone lids and sleeves, but here, we’re talking about distinctive models made of both silicone and plastic. Flexible and — yes, even foldable — plastic mugs are perfect outdoor accessories for both long and short trips, as well as suitable companions on the daily commute. Better yet, they’re available in a range of styles and colours and can have various lid-closing mechanisms and ergonomic handles.
How to Personalise Your Branded Travel Mugs
Choosing the right printing technique is a must when trying to make your travel mugs a roaring success. Since we offer a sizable range of mugs to choose from, we also have three types of mug printing techniques to opt for: engraving, screen printing, and UltraHD full-colour printing.
Which Printing Technique Is Right for You?
The choice will depend on the model you go for, as well as the material. It makes more sense to choose stainless steel mugs if you want to engrave your logo on them. On the other hand, if you opt for an eco-friendly mug, such as a bamboo one, printing your logo (or rather, design) in full colour should give it more promotional potential.
Perhaps your logo and the accompanying design have lots of colours that would attract many curious eyes. In that case, opt to print the design on the mugs to ensure maximum effects are achieved with each use.
However, if you prefer metal travel mugs, like the ones made of stainless steel, engraving is the way to go. We use laser engraving, which means that the laser beam heats up the surface in order to change, vaporise or fuse the colour, thus making an engraving of your logo.
This technique allows for durable and resistant engraving, so your design should remain noticeable for years to come. It’s also exclusive, making it a perfect option for thoughtful gifts for loyal clients, business partners, and even your staff. With each use, engraved travel mugs should reinforce a positive association with your business. In turn, that should give you an advantage over your competitors in the user’s mind.
If you’re at a loss here — don’t worry. Our team of graphic designers and printing experts can help you choose the most suitable solution for our company’s needs.
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Why Should You Go for Branded Water Bottles?
Explore our range of customised drinkware including mugs, water bottles, and drinking glasses. In doing so, you can provide your staff with a tool they can use every day, be it at work or at home. Contact us now at 0800 0148 970 or simply email us today if you have any questions regarding our selection. Our team will be happy to help you choose and order the perfect drinkware for your faithful employees!
