A stylish, good-quality custom conference folder will do great as a logo item for any conference, seminar, or lecture. A printed conference folder can hold all your flyers and help your client be well-organised throughout the entire event.
Let’s take a look at why you should invest in printed conference folders for your next promo campaign.
Why Conference Folders Are a Great Promo Item
Congress participants, exhibition guests, business customers, students — everyone likes a good conference folder. But why? Yes, conference folders keep things organised and in order. But there’s so much more to them.
Writing Folders Communicate
Conference folders express something about the person who carries them. Such a person looks confident, organised, and professional. That is what makes conference folders a desirable giveaway.
Conference Folders Make Your Brand Visible
Imagine folders with your logo on them being carried across office floors, conference rooms, and sitting on desks during important meetings. What a way to spread your message!
They Are Practical
Conference folders usually have many features such as pockets for pens, business cards, CDs, tablets, calculators, as well as documents and pads. You can fit all essential items in them. So you’ll be giving your clients something that will help them keep things in order throughout the seminar. This gesture shows you care about them and their needs.
Conference Folders Are Stylish and Convenient
Instead of having to carry a business bag, your clients will be able to put everything they need in a small folder. However, you need to pay special attention to the design and quality, so that your customers would want to carry your printed folder in business settings for a long time.
This leads us to our next topic: what makes your folder, along with your brand, stand out.
Three factors That Make Your Conference Folder Desirable
Undoubtedly, you’ll want your branded folders to stand out among others that are being handed out during the same business event. In that case, there are a few factors that you should consider.
Make Them Original
Your branded folders should not be generic and interchangeable. So, when creating a design for your conference folder, keep in mind your target audience’s needs, style, and character.
Quality Always Beats Quantity
If you are running on a tight budget, consider making a smaller number of higher quality folders. In that way, you’ll make sure your target group will be able to use the folders for a long time.
Advertising Message
Folders offer enough space for you to make your brand stand out. So, look at them as wrapping on your promotional gift package. This means paying special attention to the design.
When it comes to the colour of your folders, you should stick to black and neutral colours. Next, create an eye-catching single colour design. With these tricks, you will achieve a professional and stylish look.
Final Thoughts
Conference folders can make your company and clients appear neat and organised. Moreover, they are a great way to spread your message at different business events. Just pay attention to make your printed folders stylish and original so that your brand stands out among your competitors.
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As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen conference folders fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today. You may also wish to consider complementing your order of folders with some promo notepads or even some custom printed stationery which are sure to be well received by customers and employees alike!
