Many business owners believe that offering excellent products and services is all it takes to be successful. In an ideal world, that would be true. But in reality, even the best companies in the world would be nothing without smart and strategic marketing.
Aside from custom products and Google ads, advertising on social media is the most popular way of promoting a business at the moment. If you’re wondering how you can take advantage of it for your own brand, read on. Here’s how socials can help you grow traffic and increase sales.
Pick the Proper Platform
Many people make a mistake by putting all social media platforms into the same category. However, it’s important to note that various demographics spend time on different apps.
For example, younger generations enjoy Instagram, Snapchat, and TikTok. On the other hand, people over 40 are much more active on Facebook. So, your target audience should dictate which social media platform you’ll focus on.
First, you ought to figure out exactly to whom your products appeal. Once you do that, it will be easier to gauge where you can reach the biggest percentage of that demographic. For example, if you sell young adult books, you’ll have the most success with an account on Instagram or TikTok. But for baby clothes and other new mom essentials, you’ll be better off on Facebook.
Choose Your Content Wisely
Whether you are advertising new products or announcing a sale, the content you post should be of premium quality. In other words, you need to take high-quality pictures or videos and put a lot of time, effort, and creativity into them.
If you sell clothing, for example, you need to find people who will model them. Then, you should take photos that go well with the type of vibe your collection gives off. For casual items, take fun and laid-back pics or videos that show your customers how the clothes look in an ordinary setting. But if your clothes are more high-end and sophisticated, make sure the setting of your images fits that atmosphere as well.
All in all, you need to ensure that everything you put up on your socials accurately represents your brand. That includes taking high-quality photos and getting the setting just right.
Make Your Content Relevant
In order to be successful, your posts need to be entirely relevant to your brand. If you just post something that matches your aesthetic but has nothing to do with your company, you’ll just confuse your followers.
Here is an example that can help you understand what we mean. Imagine that you are the owner of a fancy Italian restaurant. Your brand colours are black and gold, and you specialise in traditional cuisine.
Everyone who follows your page expects to see pics of mouth-watering dishes, some nice drinks, and images of your restaurant’s interior and exterior. You can even throw in photos of your staff in action, delivering the best service in town.
But what your followers probably don’t expect to see is a quote about finding true love over a black and gold background. Sure, such a pic would match your aesthetic, but it would have absolutely nothing to do with your actual services. In other words, people would find it irrelevant, as quotes aren’t exactly what they are following you for.
So, make sure that your posts remain true to your message and the products or services you offer. That way, you’ll be able to garner the right kind of attention from people and increase your brand awareness.
Why Does Social Media Marketing Work So Well?
Nowadays, being active on social media is one of the best ways to connect with your target audience. No matter who your products appeal to, you will most likely find at least one app where you’ll be able to reach them.
You cannot say the same for other types of marketing. For example, you have no guarantee that people will look at billboards as they drive through the city on their way to work. Likewise, if you are handing out promo pens, customised mugs, or branded bags, you can only give them away to the customers you know already or those that approach you at events.
Social media allows you to connect with people that may not live in your area or country. Moreover, regular posts ensure that you stay on everyone’s minds without having to pay for ads. Pick the right hashtags, create catchy content, and your posts can go viral all on their own.
More Advantages
Aside from letting you reach a more significant number of people, social media also enables you to connect with them. You can hire a social media manager to reply to comments, create polls, and start meaningful conversations related to the industry you belong to.
Taking the time to listen to your customers will make them feel appreciated and cared for. That will, in turn, make them more loyal and much more likely to recommend you to their own friends and family.
Finally, social media platforms help you bring your products closer to your customers. If you’re advertising a specific item, you only need to link it to your post. Then, all your customers have to do is click on the link that will take them to your website. Thus, browsing through your collection will become effortless, and people won’t have to look for products on their own.
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A Few Parting Words
As you have read, social media can be a real game-changer when it comes to advertising. It can help you broaden your audience and engage with it in a meaningful manner.
If you want to step up your social media marketing efforts, the tips and tricks above should help you get started. Let yourself be creative, and don’t be scared to put money and energy into getting your profiles off the ground. All of it will pay off sooner than you think, and the number of engagements and impressions you get will be priceless.
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