When shopping, we will often see people of all ages carrying tote bags, big or small. It used to be just old ladies who’d carry a tiny bag with them to get their daily groceries. But now, everyone, from hard-working businessfolk to everyday workers, is enjoying everything that a tote bag brings. It didn’t take brands long to notice the potential of totes as promotional items, and nowadays, they are being used as either branded merch or gift basket extras.
So, why even get a tote bag, especially a full-colour printed one? In this article, we cover everything that makes totes stand out in the world of corporate merchandising. Personally, we love the idea of using custom tote bags alongside other popular items like reusable cutlery, power banks, and hard mint candy. Therefore, consider this article a not-so-tacit recommendation for getting a batch of high-quality printed totes.
Marketing
There’s a massive reason behind us stressing the ‘full-colour printed’ aspect of these totes. Promo items are there to serve one major purpose for any brand, i.e. to sell the image and get more eyes on the brand itself.
Now, the best way for any brand to achieve recognition is for its logo and corporate messaging to appear everywhere, frequently. One inexpensive yet effective way to do that is through viral marketing. In other words, we let the customers advertise our services for us. With a full colour printed tote bag, they will have an item to take everywhere. And since totes are mostly used in shopping malls and grocery stores, they will always run into a lot of traffic, so to speak. Anyone passing the user of the tote will notice the coloured images both on its front and its back. And that right there is a chance to win another curious client over to the side of our brand.
Eco-Consciousness
Tote bags have almost become synonymous with green business practices. There were campaigns after campaigns over the past few decades where people urged shoppers to stop using plastic bags and switch to reusable options. In fact, even now, in many malls across the world, you will find special mesh totes meant solely for perishable foods, as well as durable jute tote printed bags for bulkier items.
Nearly all modern tote bags can be made out of durable, but biodegradable materials. A single tote used wisely can cover years of single-use plastic bag purchases. What’s more, it will prevent tonnes of plastic bag waste from piling up in landfills and polluting the environment.
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Durability
As we stated earlier, a typical tote bag like the Hornsea Exhibition Canvas Jute Tote is quite durable. Its primary purpose is to withstand a solid amount of weight with each purchase, with the handles, in particular, being quite difficult to rip. That durability also plays into the eco-friendly aspects of totes, since they can be reused over and over again.
But there’s also the question of durability for the sake of marketing. When we print on both sides of the tote, we get images that don’t fade or scrape for a solid number of years. In other words, the more durable the tote is, the more long-lasting our viral marketing will be.
Quality
Depending on the manufacturer, we can buy totes made out of a variety of materials, including but not limited to:
- Cotton
- Jute
- Leather (real or artificial)
- Denim
- Khaki
- Canvas
- Nylon
- PVC
- Polyester
- Polyurethane
- Polypropylene
- Linen
Each of these fabrics comes with its own sets of benefits and setbacks. However, one thing they all have in common is endurance and quality, both in terms of use and branding.
Obviously, some of these materials are not organic. Synthetic ingredients like polyester, polyurethane, and polypropylene might not be a good choice for an eco-minded individual. But we’d have to disagree. Even if it contains artificial materials, a tote bag is still preferable to regular plastic bags. After all, it’s better to buy a single, high-quality bag that will last for several years than hundreds of disposable plastic ones.
Interestingly, some of these materials are not just good for printing, but also for embroidery and sewing. So, instead of printing our company message on both sides of the tote, we can simply use a few clever colour choices and weave the logo and slogan right into the fabric. The added bonus is that the logo will stay there even after the whole tote has long faded from sunlight.
Price
Totes, excluding ones made out of genuine leather, are fairly inexpensive. In fact, as far as bulk promo items go, they are downright cheap. It’s quite a savvy business decision to buy a large bulk of high-quality tote bags whose both sides we can print on in full colour. After all, due to how popular totes are, we will be doubling that investment in under a year. As cliche as this expression might sound, it bears mentioning — totes will literally pay for themselves in the long run.
Best Totes Do the Best Job
Totes are like T-shirts when it comes to marketing. They are useful, durable, easy to carry, even easier to print, and almost always a conversation starter. So, if you can, order yourself a batch of high-quality full-colour printed tote bags today.
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Explore our range of custom bags including cotton bags, canvas bags, non-woven bags, and paper bags. In doing so, you can provide your staff with a stunning item that can be used to increase your brand awareness. Contact us now at 0800 0148 970 or simply email us today if you have any questions regarding our selection. Our team will be happy to help you choose and order the perfect bags for your faithful employees!
