A decade ago, very few people were concerned about the impact that plastic and paper coffee cups have on the environment. In fact, everybody used to sip on their takeout coffee, without imagining just how much damage a simple cup could do. But nowadays, things have changed drastically. More and more people are doing their best to help protect the environment, and that also means replacing traditional cups with insulated, reusable alternatives. So why not take advantage of this trend and increase your brand awareness with the help of branded tumblers?
Helping the Planet
Did you know that people throw away over 2.5 billion coffee cups a year just in the UK alone? What’s even worse is that these cups don’t get recycled, as the plastic lining inside them makes the process extremely costly. Actually, only three facilities in the entire country can split plastic and paper for recycling.
Therefore, by using branded tumblers such as GoPromotional’s printed plastic tumblers as a promo product, you boost your sales, advertise your brand, and also help the planet. In other words, it’s a win-win situation. Not only that, but eco-friendly customers will appreciate your efforts, making them more likely to do business with you in the future.
Messages That Can’t Be Ignored
Nowadays, reusable coffee cups are everywhere, which means that people are getting used to carrying them around on a daily basis. As a matter of fact, there’s a bit of a chance that right now, you have at least one person holding a coffee cup near you.
But just imagine what would happen if all those cups were branded with your logo, company name, or other design pointing toward your business. Think about the number of impressions you could generate daily without lifting a finger. That’s the power of insulated coffee cups.
Keep in mind that the effectiveness of custom tumblers depends on their design. Hence, you need to come up with a simple yet attractive artwork that will entice people to check out your business. And remember to avoid overly complex designs, as they could distract from your overall message and turn people away.
Long Term Investment
Insulated coffee cups are long-lasting, which makes them ideal promotional products for any marketing campaign. Even though some items like keyrings and pens get lost or used up quickly, coffee cups are much more resilient. But you don’t have to trust us, you can easily test this theory.
Ask yourself — do I have an insulated tumbler? If you do, try to recall when you got it. The chances are that you won’t be able to, and that’s because it was probably so long ago. Therefore, it’s clear that your target audience will keep your insulated tumblers for years to come.
Furthermore, you need to understand that some people would love to have their own coffee cups. However, they often come with hefty price tags, especially if they are branded using a popular franchise. So make sure to fill this gap and earn people’s loyalty by giving away your own personalised travel tumblers or branded metal travel mugs.
Limitless Options
Finally, another great benefit of these cups is that they are available in a variety of shapes, sizes and designs. You can even choose between multiple eco-friendly materials like bamboo, glass or ceramic. That way, you can customise your giveaway to suit the preferences of your target audience.
For instance, if you plan to focus your marketing efforts on younger people, it’s best to avoid ceramic cups. That’s because they can break quickly, making ceramic cups unfit for people on the go. In contrast, custom stainless steel tumblers are more durable and can withstand dozens of drops, so they should easily accommodate the needs of young adults and students.
But whatever type of coffee cup you go for, make sure to brand it using your unique design. Doing so will increase your brand awareness and attract potential customers. In fact, each of your recipients will turn into a brand ambassador, spreading the word about your company.
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Insulated coffee cups are here to save the day and improve the reach of your business in an eco-friendly manner. Their usefulness and wide appeal are what make these items valuable for companies all over the world. So don’t let this opportunity slip between your fingers; it’s time to embrace the marketing potential of insulated coffee cups today!
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Check out our full collection of custom printed drinkware which includes mugs and water bottles. If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
