Whether one is planning a quick beach visit or they are eager to make it a whole day’s affair, beaches attract many people all year round, not just in the summer. But to actually have fun on the beach, carrying a few props with you is essential.
Not all people, though, actually like investing in frisbees, beach balls, and similar products. Instead, they rely on smart businesses — such as yours — to provide them at various events in hopes of generating buzz and piquing the interest of other beachgoers.
Which custom beach products should you prepare for your next beach-themed marketing campaign? Here are ten options that should impress your target audience instantly and ensure your brand awareness reaches a new high!
Top 10 Custom Beach Items for Your Next Marketing Campaign
Beach Chairs and Umbrellas
Whether you have a gift shop at your resort or want to appeal to the wealthier, shade-loving crowd, you cannot go wrong with branded beach chairs and custom printed umbrellas. These items are a must if one wants to protect themselves in the sun while relaxing with a good book, listening to some music on personalised earbuds or printed bluetooth speakers, or even just napping.
Sunglasses
With nowhere to find shade except underneath an umbrella, beachgoers can easily miss out on all that beach scenery while squinting. Giving away some branded sunglasses to your target audience could rectify this problem fast.
Apart from looking cool, promotional sunglasses would allow users to protect their eyes from UV rays and visually enjoy the sand, the water, and the sunshine around them.
Don’t worry, though; there are lots of design options and even price points to check out if you’re looking to invest in branded sunglasses. But remember to add a special touch to them to further emphasise that your business has really thought of everything.
For example, consider making the frames extra-comfy for anyone’s head so that the sunglasses stay on for longer. Even better, add a strap so that users don’t lose them in the water. After all, you want the sunglasses to stay in use for a while, even after the beachgoers go home!
Frisbees
Also known simply as a flying disc, a branded frisbee is a quintessential beach item that the whole family can enjoy. Though players need to work on their precision to win the game, throwing and catching a frisbee never gets dull. It should provide beachgoers with hours of fun and a chance to even work up a sweat!
Beach Balls
Another popular beach item is the classic promotional beach ball. Available in many sizes, patterns, and colour combinations, beach balls are both visually appealing and tangible promotional products that ought to generate attention wherever they’re thrown. Plus, they’re versatile in terms of how many games you can play with them, and they even float in the water!
Related content:
Printed Beach Balls – Add a Splash of Fun to Your Promotion
Can Coolers
One of the best parts about going to the beach is that you can enjoy the sun all day long. However, you do get thirsty at some point — and cool soda or beer just doesn’t cut it then.
To prevent your audience’s drinks from warming up in the sun, get them some custom can coolers. As they’re made from foam, these items easily keep drinks nice and cold, no matter how scorching the sun feels on your skin.
They’re quite popular as promotional products, though, so remember to make them a bit more interesting. Go for some unique design choices, like branded neoprene can coolers, or make the artwork extra-vibrant using full-colour printing.
Cooler Bag
A promotional cooler bag is a step-up from a can insulator since it keeps both food and drinks cold at the beach. A premium item, no doubt, your audience will see it as a high-value, definitely-worth-remembering-the-brand giveaway they can use for years!
Sunscreen
Those gorgeous water and sand sun reflections provide vivid imagery that makes every beach day so memorable. At the same time, though, the reflections are cruel to the skin and may burn it easily.
Make sure that doesn’t happen to your target audience (and potentially ruin their beach day). Allow them to protect their skin the right way by giving away promotional sunscreen. With each swipe and a clear lack of sunburn, they’re sure to remember your brand and be rather impressed by the care and effort you invested in the product.
SPF Lip Balm
And while you’re at it, why not add some other cosmetics into the mix? Though people do use sunscreen most of the time, they often forget about their lips.
Only seeing their mistake once the lips are badly sunburnt, consumers are likely to wish for a printed SPF lip balm. Gain an advantage by giving away those lip balms for free as a part of your marketing campaign. As long as the SPF is 15 or higher, your audience’s lips should stay smooth and protected all day long!
Beach Towels
Beach towels are definite must-haves as they’re used for drying off, as seat covers when leaving the beach, and for sunbathing on the sand itself. A great thing about them is that they come in various (mostly larger) sizes. Depending on the effect you’re going for, you can also choose either thinner, more affordable towels or luxe thicker ones.
With lots of artwork space to work with, your logo and business name are sure to catch quite a few glances when the towels are in use. Best of all, if they’re well made, they may survive the beach wear and tear for a few years. That would essentially extend your prior investment’s reach and ensure you keep generating new impressions for quite a while.
Flip Flops
Every beachgoer needs appropriate footwear, which is, of course, a pair of gorgeously designed flip flops. Not everyone has these readily available in their wardrobes, so most would be happy to not only accept but wear your branded flip flops at the beach. As long as you invest in quality flip flops and ensure your business’ name is clearly visible on the straps or the soles, branded footwear could take you a few steps closer to greater brand awareness!
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8 Reasons Why Branded Beach Bags Are a Good Choice
If you have any more questions about logo beach items, you can contact GoPromotional. You may call us at 0800 0148 970 or simply email us today. We have been in the business for years and know the ins and outs of the industry better than anyone. Give us a call, and let’s talk about all things promotion!
