There is hardly a better place to market your brand than social media, especially Facebook. It is a versatile platform that can help you reach millions of people and expand your business.
To help you start your Facebook journey, we’ve prepared a list of tips for you to consider.
Make a Clear ‘About Us’ Section
The foundation of every effective Facebook marketing campaign is an attention-grabbing ‘About Us’ section. It is the first part of your profile people will come across, and that’s a perfect opportunity to spark interest in them. A good ‘About Us’ section, among other things, informs others about what you do and which services your company offers. It needs to show your audience why they should follow your page instead of your competitors’.
Additionally, making this section as eye-catching as possible gives you better chances to stand out from thousands of businesses also doing their marketing on Facebook. Making your mark can be hard, and that’s where a solid ‘About Us’ can set you apart. So, give a lot of attention to this part of your profile, say what your company offers that others don’t, and why you are better than the rest. It will pay huge dividends in the end.
Show Your Competitive Edge
When you start up a Facebook page, you will be competing with other companies for your target audience’s attention, and you need to show your competitive edge. One of the best ways to do so is by posting quality photos since that is the first piece of content people see when scrolling through Facebook.
If you post a regular photo, there is a good possibility people will go past it without stopping to read what you have to say in your description. But a quality photo can grab the attention of your audience and direct it to your carefully written promotional text.
And also, be sure to have a great cover and profile photo, as those are the parts of your profile people will see first when they go to your page.
Stay Active on Facebook
In the beginning, you may not have that much activity on your Facebook page. After all, it takes time for people to notice you on Facebook, and sometimes you may even need to resort to paid promotion. But don’t let that discourage you from creating quality content because you will extend your reach eventually, and you will want to attract your audience right away when that happens.
What’s more, you can draw in your followers only if you constantly refresh your profile. People want to see activity, so if you neglect your page, they might not give you a proper chance. To avoid that, you can post captivating photos, engaging polls, and feedback from your customers.
Now, the feedback doesn’t have to be from people on Facebook. You can post positive reviews your customers leave on your website, Yelp, or other social media. Use all the reactions and comments to make your page a place with plenty of interesting and useful information.
Create Leadership Authority
If you want to show your audience that you are a serious company, there are a few simple and creative ways to do so:
Be active in the comment section of posts related to your field of work. That’s a fantastic place to show your expertise and knowledge, which can attract people to your brand.
Join industry-related groups to connect with other businesses in your industry. You will naturally earn more followers by interacting with other people from your niche. You can show the Facebook audience how knowledgeable you are and that you’re not only trying to sell them products. One way of doing this is by creating groups on Facebook.
Ask Engaging Questions
The key to properly asking questions is to keep them engaging. So, avoid asking yes/no questions, as they typically don’t lead to any further discussions about the topic at hand.
Instead, a much better way to engage your audience is to ask open-ended questions that people can start conversations around. Someone’s answer might catch the attention of others and ultimately lead to a productive discussion. These discussions are excellent for your reach as they will boost your posts’ visibility, meaning more people will start seeing your posts in their feeds.
When in Doubt, Post a Photo
We can’t stress enough how important photos are. They are such a powerful tool in online marketing as they can generate interest in your products and brand without you saying a word. And you can use them for much more than simply promoting your products and services.
Simply put, a thought-provoking photo can spark conversations your audience can have in the comment section. You can also teach your followers something from your niche with a set of pictures that make up a story.
You can even post infographics and memes from time to time. They make for fun and informative content that your audience will surely enjoy.
Go Live and Post Videos
Going live and posting short videos is a great marketing strategy to implement on Facebook. For example, you can start a Facebook live when you have an announcement, and then your audience can immediately react to it, ask questions and interact with you. They will appreciate the opportunity to talk to and get to know the person in charge of their favourite business.
On the other hand, videos are also very effective because of how Facebook functions. When people scroll their feed, videos will play automatically, and that’s your chance to catch your audience’s attention. The way to achieve this is to make the first two or three seconds of your video so captivating that people want to stop what they are doing and watch the rest of the video.
Another clever idea is to have a video series where you will teach your followers something from your line of work. That way, they will keep checking your page for new videos, which will help with your visibility on Facebook.
Link Content
Linking content will do wonders for your online presence, and there are two things you can do here.
Firstly, you can link the content you create. That includes any articles you write on your website or posts from your blog (if you have one). Inserting links to your other online pages will increase their SEO which is always welcome.
Secondly, you can link other people’s articles that you found particularly intriguing and useful. They can be educational and interesting texts about something your company does or related to your field of work in general. Referencing other people in your posts benefits them, but it can eventually help you as well since they might reciprocate and tag you in their posts.
Create Offers
Have Facebook exclusive offers for your followers now and then. Create a competition and tell your audience to invite other people to follow you on Facebook to win special prizes. That way, everyone wins. You will get more followers and potential customers, while they can have promotional benefits they couldn’t get otherwise.
Think About Paying for Boosting Posts
You can look at Facebook as a free advertising platform, but sometimes paying for marketing is a better option. If you opt for boosting posts, you can choose your target audience, and Facebook will promote your posts to them. On top of that, you won’t have to break the bank since you can determine how much money you want to invest in paid promotions.
Related content:
Tips and Tricks for Building Your Social Media Presence
If you need even more info about Facebook marketing or any other related subject, we are here for you. Give us a call at 0800 0148 970 or simply email us today.
