Winning the attention of a specific target audience can be quite a chore but in order to gain popularity, your brand may find it useful to work with an online influencer. Phillip Brown, sociology expert, states the Bloggers (some of whom also know as the Facebook Famous) and other online influencers have more of an impact on customer’s buying impulses than brand efforts alone.
Although getting a leading influencer on board to help your brand grow could be greatly beneficial, Brown advises brands not to assume that they always know what is best for their company exposure. Instead they must allow influencers to use their proven strengths no matter how unorthodox.
Marketing content flexibility is crucial in order to allow your influencer to work their magic, allowing their audience to be your audience, as a lack of diversity can lose you consumers as well as hindering your brand’s growing abilities. Making sure there is a variety of content may help to intrigue associates, old and new. As Brown suggests, “Let the influencer help determine what the content could and should look like, work together and focus on reaching that audience.”
The Co-Founder of influencer marketing platform NeoReach (Misha Talavera), added that the media habits of consumers are changing a great deal. Lots of us are spending less time in front of the TV and moving towards the social media world for entertainment. Therefore keeping up with online trends and habits is vital for company growth.
As a result, social media influencers have become “the new tastemakers of this generation,” and as Talavera points out, picking the right influencer to be your representative is key.
If you require further information or have any specific questions, don’t hesitate to give a member of the GoPromotional team a call on 0800 0148 970 or simply email us today.
