Global warming is one of the world’s most pressing concerns in the recent years. Rising temperatures, toxic waste, and habitat destruction have all led to many animal species becoming extinct. Likewise, they’ve also threatened the safety and livelihood of many communities worldwide, as they experience flooding and food shortages.
In light of such dire news, more and more people are making an effort to be environmentally conscious. This usually means living with less waste and investing in sustainable products. Therefore, brands that want to flourish need to go green to meet the public’s demand.
The best way to achieve this involves big changes, like becoming a net zero-emissions business. However, smaller, more affordable steps also work too. Not only can they help set a company on the path to sustainability, but they deliver more immediate wins with its eco-conscious customers.
Top 5 Eco-Friendly Strategies
Global warming is an enormous issue. It’s such a huge problem that a lot of people have come to view it as unfixable.
This is especially true for smaller companies who feel that whatever green policies they implement won’t do anything in the long run. Fortunately, that’s not the case. Little changes accumulate and grow into larger changes, and they eventually do have an impact — not just on the environment but the business too.
So for companies looking to make better choices, here are a few simple ways to start!
1. Reusable Water Bottles
Next to plastic straws, another big concern is single-use plastic cups. They make up a big part of plastic waste that gets thrown into the ocean. So, the logical answer is for the population to cut back on their plastic use. A great way to do that is with reusable water bottles.
Just one reusable water bottle can save someone up to 140 plastic water bottles a year. Not only that, but they’re convenient. These bottles make it incredibly easy to carry water, coffee, or other drinks. Not to mention that they’re very easy to brand.
The body provides a sizable branding area for a good logo, slogan, or other information. Furthermore, the bottles can come in many shapes and sizes to increase their appeal. Therefore, they’re the best promotional product for any company looking to go green.
2. Consumables
Plastic is not the only waste people have to cut back on. The paper and textile industry contributes to habitat destruction and the felling of forests. So to preserve nature, a lot of environmentalists recommend cutting back on consumables, like custom notebooks, T-shirts, etc.
This is an issue since most offices rely on consumables to run. But that doesn’t mean they can’t be eco-friendly. Instead of investing in traditional consumables, companies can opt for recycled notebooks, notepads, stationery, and so on.
Companies can bulk order the consumables to cut back on packaging and transportation. And the best part is they can do so at half the price! Wholesale retailers like GoPromotional constantly offer deals on bulk purchases for their branded recyclable items. That way, companies can have excellent promotional products while still supporting a good cause!
3. Recycling
It seems redundant to mention recycling as a way to be more eco-friendly. But it’s truly the most important step toward sustainability. And a surprising number of brands actually don’t do it often enough.
For starters, companies can install bins for different types of waste. They can also post discreet notes around the office reminding staff of how they should dispose of their rubbish. And for those that really want to drive engagement, giving rewards to the department with the most recycled rubbish is also a fantastic idea!
4. Values
If the 2017 Pepsi fiasco taught the world anything, it’s that people hate performative activism. For those unfamiliar with what happened, the soft drink company launched an ad using Black Lives Matter to promote its brand.
In light of the recent tragedies, many thought the ad incredibly insensitive. Furthermore, the public accused the brand of not caring about the movement at all and only using it to promote sales. This incident made businesses realize that people don’t like brands pretending to care about social issues for profit.
A brand that champions the environment yet still relies on unethically sourced products will not win any favours. In fact, it will only alienate its customer base.
Therefore, companies that seriously want an image boost must commit to the task. That means seriously evaluating its current business model and if it aligns with the company’s newfound values. While it may cost more to switch to greener suppliers or stop relying on cheap foreign labour, it will pay off in the end as the public flocks to a new and more ethical business.
5. Incentives
For a company to truly go green, everyone has to be on board — especially the employees. However, that’s often easier said than done.
Habits are tough to break, and a lot of people won’t want to go green if it requires too much effort. So it’s up to a company to provide its employees with the right incentives to make the switch. For instance, brands can give out bonuses to departments that recycled the most at the end of each month.
Likewise, they can make reusable products widely available across office spaces. These are just one of many ways a company can encourage staff to think greener. Whichever method a company chooses, they are sure to see a major boost in performance!
Related content:
Top Sustainable and Eco-Friendly Gifts that Save Energy
To Summarise
Thanks to recent environmental crises, attitudes toward eco-friendly practices. More and more people are eager to live sustainable lives and stop global warming. If a brand wants to keep its customer base, they have to meet these demands for sustainability.
Luckily, there are so many ways a company can start being more green. From investing in eco-friendly promotional products to implementing recycling policies in the workplace, being green has never been easier — or more profitable!
You may also like:
5 Eco-Friendly Replacements for Plastic – Ideal for Eco-Conscious Brands
If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
