It should come as no surprise that companies, especially industry giants, spend unbelievable amounts of money on marketing tactics. In fact, according to research, advertising expenditure in the United Kingdom in 2020 amounted to 23.46 billion pounds. However, not all marketing campaigns are effective, and some companies can end up losing the money they initially invest. As a result, finding the right tactic is essential, no matter the size of the marketing budget.
Luckily, giving out a promotional product is one of the most affordable and quickest ways to attract potential customers. Yet, without the right promotional item, it can be hard to make the most out of a giveaway. And while doing some research to find which item works best can be a solution, it usually involves a lot of money and time. That’s why we’re going to take a look at promotional campaigns as a whole and then decide which is the perfect promotional item.
The Benefits of Giving Away Promotional Items
Giving away promotional items is an effective marketing strategy that has become extremely popular over the past few years. However, few business owners truly understand the benefits that this type of campaign can bring to their company. From the low initial investment to the ability to increase brand awareness, the following are just a few benefits of giving away branded items.
They are Affordable and Effective
Spending millions of pounds on huge marketing campaigns rarely provides a good return on investment. As a matter of fact, even bigger companies are slowly but surely trying to find alternative ways to promote their brands. That’s where promotional giveaways come in, saving companies money that they can use to invest in other endeavours. But how can you take advantage of promotional marketing campaigns while also saving considerable amounts of money?
To put it simply, product manufacturers keep prices relatively low for large-quantity orders. Therefore, you can adjust the number of products you want to purchase based on your marketing budget. And even if you decide to start with a low number of branded products, you will still attract potential customers. For example, handing out 200 pens or branded coffee mugs can have the same effect as running a 10-minute commercial on local TV stations.
You Can Increase Brand Awareness Using Promotional Items
When it comes to giveaways, the rule of thumb is that the more products you hand out, the more people will see your logo. That makes it easy for your target audience to recognize your brand and logo and associate it with the product itself. And, eventually, those people will give your products a try, even if they weren’t interested initially.
Still not convinced? Then a single look at the research done by the PPAI should be enough to change your mind. According to them, only 20% of people discard promotional items after receiving them, while the rest keep those items for up to 11 years. So, you can relax knowing that your target audience will use your branded products and remember your business for years to come.
Promotional Items Provide More Exposure for Your Business
By now, it should be no mystery that promotional items work great for business exposure. In fact, compared to billboards and commercials, which are passed in an instant, promotional products are rarely forgotten. But why are promotional campaigns so effective?
Simply put, branded gift items create a connection between you and your customers, making them remember the name of your company. Additionally, promotional items are more likely to be seen by a larger audience than you initially thought. Why? Because people tend to share custom phone chargers, logo power banks and other products that you can customise with your logo.
Branded Items Can Replace a Business Card
Nobody can deny the usefulness of business cards, especially when it comes to B2B relationships. However, while business cards are still used to this day, they are not as effective as before. As a matter of fact, most people ignore or even throw away business cards without a second thought.
Fortunately, you can use promotional items similarly and promote your business to potential customers and partners. By branding a few products with the logo and name of your company, you create the ultimate business card. Not only will people actually find the products useful, but they will also be reminded of your business whenever they use them. And, unlike business cards, you don’t have to worry about people losing or throwing away your promotional items.
Gifted Items Are Tied to the Quality of Your Business
When you gift promotional items, you need to understand that people will associate their quality with your business. For instance, cheap and unreliable products will make people believe that your business is untrustworthy. In contrast, high-quality and useful items will make them fall in love with your brand.
Therefore, it is extremely important to purchase promotional items that are durable, well-made and reliable. Aside from that, you also need to be careful when and how you plan your promotional campaign. As an example, you can’t gift personalised sunglasses during winter or branded gloves and scarves in July. Instead, focus on items that everybody uses constantly, such as cheap coffee mugs with logo, phone chargers and power banks.
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Phone Chargers Are Perfect Promotional Items
As previously mentioned, finding the right promotional product is an essential part of a successful marketing campaign. So, in order to get a good ROI, you want a product that is not only useful but also needed. That’s why custom Qi wireless chargers are one of the most popular promo items, used by companies all over the world. But let’s take a deep dive and see what makes them so special.
What Is Qi?
Qi is a wireless charging standard that is currently adopted by most phone manufacturers. In fact, all smartphones come with Qi capabilities that allow them to be charged without plugging in a power cable. And while Qi is not the only standard on the market, it is the most popular and effective. As a result, Qi-certified wireless chargers are great promotional items as most devices can use them.
How Do They Work?
At first glance, Qi wireless chargers might seem like magic, especially for those who have never used them before. However, the basic concept is fairly simple and involves the electromagnetic field. Simply put, when you place your phone on a Qi charger, the coils inside both devices start to work. Afterwards, the charger creates an electromagnetic field that generates an electric current in the phone’s coils which then charges up the battery.
But you don’t have to confuse audiences by explaining how Qi charging works. All you need to tell them is how they can use Qi wireless gadgets to effectively charge their phones. Luckily, most Qi chargers have visual markers showing people where to place their phones. In other words, you can relax knowing that people won’t have a hard time using your promotional product.
What Are the Main Features of Qi Wireless Chargers?
Qi wireless chargers are ideal promotional gifts, regardless of what audience you are going for. From office workers to business owners and tech professionals, everybody uses chargers. And thanks to the many features of Qi wireless chargers, it’s hard to find a more reliable and popular promotional item. So, let’s check out just a few of those unique features:
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- Safety: The main benefit of Qi wireless chargers is that they are much safer than traditional chargers. Why? Because charging cables can break and expose the internal wires, which makes plugging the charger into an outlet very dangerous. Additionally, data privacy is also an issue with traditional chargers, as public charging ports can access private data stored on your device.
- Efficiency: Nowadays, technology has advanced considerably, which has shortened the efficiency gap between chargers. In fact, most Qi wireless chargers are as effective as traditional chargers. And, depending on the phone’s manufacturer, some Qi chargers can provide much faster charging than similar gadgets.
- Portability: Most Qi wireless chargers are less bulky than other phone chargers. As a result, they can fit perfectly in your audience’s pocket or custom bag, making them truly portable. And unlike classic chargers, Qi gadgets are less likely to break during transit due to their durable build.
- Functionality: Lately, more and more manufacturers have adopted the Qi standard and built it into their products. Therefore, anyone with a modern smartphone can use Qi wireless chargers, regardless of which phone they have. Not only that, but those gadgets also work for some smartwatches, tablets, and even toothbrushes. So, it’s safe to say that Qi wireless chargers are very functional and versatile.
Why Choose Qi Wireless Chargers to Increase Brand Awareness?
Are you interested in launching a promotional campaign but still on the fence about Qi wireless chargers? Then let’s go over a few reasons why Qi wireless chargers are the perfect choice for any marketing strategy.
You Will Reach More People
Whenever you plan on giving away branded items, you need to pick an item that your target audience will love. Unfortunately, that can be hard, especially when you are giving away items at a trading show or conference. And since certain products can impress some audiences but disappoint others, sometimes giveaways can do more harm than good.
That’s why you should focus on a universally needed product such as Qi wireless phone chargers. Actually, 55.5 million people in the UK are smartphone users, making it obvious that anyone would love to receive a charger. So, whether you’re targeting office workers, teachers, students, executives, or parents, everyone wants a new Qi wireless charger.
You Have a Never-Ending Ad
Most types of advertisements, such as commercials and posters, have a short lifespan, meaning that people will quickly forget them. In contrast, promotional products will carry your message and logo for years to come. Therefore, you can create a never-ending ad by branding a couple of Qi chargers using the logo of your company. And since people use their chargers constantly, your brand will get seen by all sorts of people, regardless of your main target audience.
You Make a Memorable Impression
When was the last time you received a branded Qi wireless charger? If the answer is never, it’s because most companies don’t understand the power of making a memorable first impression. However, it’s important to know that when your gifts are effective and unique, your business is recognized and trusted. In fact, a quality promotional item, like a Qi charger, is all you need to make a good impression and attract potential customers regardless of their preferences.
You Build Word of Mouth
Gifting wireless chargers is a fast way to build your company’s word-of-mouth reputation. Why? Because branded chargers are great conversation starters, especially if the recipients use them in public spaces. Additionally, there’s a high chance that your target audience will share their charger and your company’s name with others.
You Show That You Value Your Audience
The worst nightmare of any marketing campaign is that your audience will throw away the promotional material it just received. That’s why, in order to make the most out of your campaign, you need a premium branded product. So, when you choose a high-quality promotional charger, you tell your audience just how much you value them and their loyalty. As a result, you will turn most of them into future customers and they will be more likely to tell others about your brand.
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Final Thoughts
Overall, no one can argue that promotional campaigns are extremely effective, especially when you choose the right branded item. And while knowing your target audience is always important, by gifting a printed tech gadget such as a Qi charger, you can impress anyone, anywhere. And best of all, there’s no limit to how many people will notice your brand and look it up.
Do you want to increase your brand awareness and attract potential customers? In that case, it’s time to check out the GoPromotional customisable wireless chargers. Simply pick your favourite product, send your design and our team will start working on your branded charger. So act now and take your company to the next level with the GoPromotional wireless chargers!
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If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
