With some accounts suggesting that custom merchandise have been around for about 300 years, we can safely say that advertising merchandise has a long-enough history. But with fact, there comes fiction. The promotional item realm is thus often covered with a veil of illusions and misconceptions.
Luckily, we’re here to finally bust the six biggest promotional product myths and say goodbye to them for good. So, what do people believe about promo merchandise that’s nowhere near the truth? Let’s dig deeper into the following wrong impressions about advertising goods and learn why they don’t make any sense.
What Are the 6 Biggest Myths About Promotional Goods?
1. Myth One: Ordering a Large Number of Promo Items Saves Money
Most brands that sell advertising goods often have what seems like a great deal or discount. Thus, we can sometimes see that the price per one promo item decreases with the number of goods we order. Naturally, we might assume that the more items we buy, the more money we’ll end up saving. Unfortunately, this proves a bit far-fetched.
The reason is that such a practice will save us no money in the long run — it will only drain our wallets. As it goes, we might find ourselves stuck with more items than we can distribute to our clients. Also, our customers may not even like our new promotional item lineup. Thus, ordering large amounts of promo goods will only leave us with shelves full of unnecessary merchandise no one finds useful.
2. Myth Two: Placing a Very Small Order on Promotional Goods Is a Reasonable Practice
Now that we’ve seen how large quantities of promo items often get thrown away, we may assume that ordering a really small number of goods must be smarter. We might also presuppose that not everyone will end up taking our promo goods. Then, it must stand to reason to order fewer items than we actually need. Or does it?
If our promo merchandise is practical or pretty such as thermos mugs, tote bags, and cute keyrings, people will likely fight over it — especially if we only have it in tiny quantities. Also, we should never underestimate the power of free stuff. Even the most affluent people can’t resist high-quality freebies from time to time. Thus, our promo items will usually go in the blink of an eye.
3. Myth Three: Promo Items Are Made Using Cheap Materials
When we think about it, most companies must be using cheap, low-quality materials for their promotional products. Otherwise, why would they be giving away free high-grade stuff and get nothing in return? The thing is, promotional item-offering brands calculate their ROI differently. While they may get no money from their clients outright, they will ensure customers’ engagement.
And to obtain loyal clients this way, the only precondition is to produce top-notch goods. Thus, we can’t risk having a manufacturer produce our promo items using poor-quality materials and fabrics. The truth is, our promotional budget will dictate how much money we can afford to spend on our advertising lineup. However, forking out on premium-grade promo materials will eventually pay off.
4. Myth Four: Ordering Large Quantities of Advertising Merchandise at the Last Minute Is Easy
If we aren’t paying much attention to our marketing plan, we may find ourselves placing a last-minute order. This practice might seem convenient only if we get the desired products in the end. Unfortunately, even companies selling promo items sometimes have limited resources. Thus, it may take them some time to procure the materials needed for our order.
As a result, we might not be able to place a rush order on promo items whose production takes long such as engraved glassware and wireless chargers. Also, many brands might turn us down even if they have all the resources. The reason is that our last-minute order will rush their production and shipping. And if they have already set some other priorities, they won’t be able to meet our needs.
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5. Myth Five: Promo Items Get Thrown Away Most of the Time
We may not want to invest in advertising merchandise simply because we don’t think enough people would value it. Let’s face it — we’ve all seen what happens to our other marketing tools like flyers and brochures. More often than not, they end up overflowing from our local bins. But with promotional products, this may not be the case.
According to statistics, only one in five people will throw away an unwanted promo item. Also, this will only happen with those goods that don’t speak to our target audience. But if we understand our clients’ needs and desires, our products won’t end up in the bin. Instead, odds are our customers will find them both practical and enjoyable.
6. Myth Six: Big National Companies That Sell Promo Items Also Ensure a Better Experience
We may be biased enough to think that ordering from big brand names is always better. We might also have more trust in huge corporations and assume they’ve perfected their practices over the years. But the truth is, famous brands are more likely to make our promo item purchase more difficult than it should be.
As it goes, big companies like Amazon might prove less responsive than independent distributors. Because of their enormous workload, they’ll likely have less time to meet our needs. Plus, big brand promo items might also prove pricier than their lesser-known competitors’ goods.
Busting the Biggest Promotional Product Myths: Final Thoughts
When it comes to promo items, one thing is clear — many people fail to grasp how they work. As a result, even companies looking to invest in advertising might be misled by the infamous promo product myths. Hopefully, we may have been able to put an end to the six biggest rumours around promotional goods.
As it turns out, they don’t come from inexpensive materials that don’t last long. Our clients will also rather keep them than throw them away — providing the products match their needs. We might only need to find the right balance between placing a huge bulk order and ordering tiny amounts. Also, we might want to avoid last-minute purchases from big national brands.
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Explore our range of cheap branded merchandise including branded bags, pens, and coffee mugs. In doing so, you can provide your staff with a tool they can use every day whether they’re in or out the workplace. Contact us now at 0800 0148 970 or simply email us today if you have any questions regarding our selection. Our team will be happy to help you choose and order the perfect promotional products for your faithful employees!
