It’s no secret that brand awareness is critical to any working business. Even though bold and controversial slogans and advertising campaigns are great at making a fast impression on people, a subtle approach might be a better option in the long run.
A physical token that reminds clients of your brand is one of the strongest tools in your marketing toolbox. And within a wide range of items that can be used as promotional merchandise, a customised notebook is one of the best. Here’s why:
1. A Matter of Visibility
You might think that giving away promotional materials during business events and meetings is enough to put your logo on display. But don’t forget that people usually throw away leaflets and pamphlets without even reading them. You ought to keep in mind that a branded product that is not used is like a billboard that no one sees. So the best thing you can do is offer your target audience something useful.
A wide range in customisation allows you to tailor the notebooks specifically to your needs. Choice of fonts, cover materials and accessories can make it appropriate for any kind of event. If your budget is big enough — you could personalise them for each attendee, making it even more impactful.
2. Giveaway Publicity
Notebooks fit the perfect freebie bill because people simply need them, regardless of the industry they work in. So your custom A5 notebooks, for example, are not likely to end up in a bin. In addition, they are easy to design and use.
As convenient items without a shelf life, your custom branded notebooks have the potential to reach both your clients and people outside your customer base. That, in and of itself, is worth a lot.
3. Shared Opportunities
If your business is still not in the stage that allows you to host your own, you could still get your promotional notebooks into other companies’ events. Partnering up and sponsoring another business allows you to maximise publicity, which should result in a quick growth. It’s a great opportunity to reinforce your brand.
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Create Brand Recognition in the Long Haul with Custom Printed Notebooks
In Conclusion
As you can see, customised notebooks are one of the most versatile and convenient promotional products you could use in your marketing strategy. People love them, need them, and use them. So make sure to check our collection and design promotional notebooks that will make people remember your brand!
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Explore our range of custom paper merchandise including A6 notebooks, A4 notepads, A5 notepads, and eco notebooks. In doing so, you can provide your staff with a productivity tool they can use everyday, be it at work or at home. Contact us now at 0800 0148 970 or simply email us today if you have any questions regarding our selection. Our team will be happy to help you choose and order the perfect notebooks for your faithful employees! You may also wish to consider complementing your order of notebooks with some branded plastic pens or even some custom printed pen gift sets which are sure to be well received by customers and employees alike!
