All hail the custom USB drive! What a revelation these have been in recent years. Who isn’t grateful to find a USB drive in their handbag or desk drawer when they really need one. They’re one of those things people used to buy as standard, now the only reason most people have them to hand is because they were given to them by a business like yours.
A custom USB drive is a handy little tool and an excellent promotional gift for your business. But what exactly is it about these little sticks of genius that makes them such an effective marketing tool?
About custom USB drives
Custom USB drives are a firm favourite when it comes to promotional merchandise. They are often requested and are one of those items that are always handy to have lying around. You can brand them any way you want, and people will always be grateful to have them. A popular branded product for photographers and other creative businesses, the truth is any company can offer a branded USB stick as a marketing tool to increase your brand visibility and create a long-lasting impression.
A workplace essential
More and more of us are turning to computers to carry out our jobs. Whether it’s taking notes in meetings, writing compelling copy or compiling a presentation. There are many reasons why USB sticks are useful, from being a good place to store files and backing up hard drives to transporting presentations easily. Put one on your keys and you’ve got this handy little tool at your fingertips.
They make a great promotional gift
When USB drives were first launched, they were limited in how much data they could store. Now they can hold huge amounts, with typical drives holding as much as 4-8gb – a significant amount when it comes to storing documents, photos and even music and video. Not everyone trusts cloud storage, and despite the advances in network technology, it’s not even always possible to connect to the internet in order to save documents.
When it comes to giving custom USB drives as promotional gifts, the single biggest advantage is that they can actually use them. A great alternative to the traditional chocolates or a calendar, a USB is certainly something that will be more memorable simply because of its extended use. Edible gifts are great, but they’re not around for long!
The gift that keeps on giving back to your business
Some promotional items get taken away by clients and never see the light of day again. Promotional flash drives, however, are something that will keep reappearing and therefore make sure your business name gets seen again and again.
The more a client or customer sees your name, the more they will remember it and are likely to get in touch. Ensuring your contact details or web address is visible on the USB drive will help make it easier for them to get in touch with you, and save them having to Google your business, possibly preventing them from getting it wrong.
Low cost, excellent value
USB drives may seem like a big ticket promotional item, but they’re actually more affordable than you might think. When you buy them in larger quantities, you’ll make big savings – but the payoff really comes from their perceived value. Because of what they offer recipients, and what they think they cost to buy from experience – they are perceived as being a high-value item.
USB drives can also come in different styles, offering multiple functions that can make them even more valuable. In addition to classic flash drives, there are USB pens (because you’ll always need a pen really), USB notebooks and even USB torches. With so many different designs available, you can choose from affordable and more luxury items to really make a great impression.
Choosing your promotional USB drives
There’s no denying the value of promotional flashdrives as a great corporate gift, but how do you choose the right one for your marketing purposes?
At GoPromotional we have lots of different styles of custom USB drives to suit all sorts of brands and business types. Choose a fun style like a USB car or airplane or opt for some sophistication with a wooden USB drive. Choose the right item for your business and make your mark with your clients.
Take a look at our wide selection of branded technology products and we’re sure you will find the perfect item for your next promotion. If however, you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
