Let’s be honest — it’s hard to make your business stand out, especially with so many similar alternatives. And while advertising can be a reliable way to attract customers, not everybody can afford big-budget marketing campaigns. In fact, unless you are an industry giant, it’s almost impossible to compete with companies whose marketing expenses surpass your yearly profits.
However, you don’t have to give up, as personalised merchandise can be the solution to all your marketing needs, as long as you use them right! From promoting your brand and boosting sales to building customer trust and increasing employee satisfaction, personalised promotional items can help businesses of all sizes. But let’s take a closer look and learn more about the marketing potential of promotional products.
Getting a Better Return on Investment
It’s no secret that traditional advertising, such as TV commercials and newspaper ads, is expensive. Even worse, these methods don’t provide a good ROI, as people are slowly losing interest in them. In contrast, promotional product marketing is both more affordable and more effective.
Why is that the case? Simply put, according to research, promotional products have a lower cost per impression. And, since promotional products are usually sought-after, they will attract more customers and improve your brand’s exposure. Therefore, you’ll get a higher ROI than you would by investing the same amount of money in traditional advertising.
Attracting Potential Customers
When it comes to advertising, your main goal is to convince potential customers to choose your products over similar alternatives. However, as previously mentioned, traditional advertising is not as effective as it used to be. What makes promotional products so reliable is that when your recipients use them frequently, they also promote your company. Not only that, but they might also recommend your business to others more often because they’ll remember your promotional gift. This is very much achievable if you hand out common favourites like branded pens, personalised mugs, and custom bags.
According to a study conducted by the Advertising Speciality Institute, most people who receive promotional items will use them for at least a year. Additionally, over 67% of those that don’t want to keep the item will give it away to their friends and family. As a result, it’s safe to say that gifting custom branded merchandise will keep attracting people to your business long after your promotional campaign is over. That makes this marketing method one of the most effective when it comes to lead retention.
Securing Customer Loyalty
Nowadays, customer loyalty is extremely valuable, especially when people are bombarded with ads wherever they go. And what better way to improve your customer loyalty than by gifting a couple of premium promotional items? It’s important to note that the more useful and practical the item is, the more it can fit into your customers’ lives and increase their loyalty to your brand.
To get a better idea of the power of promotional products, here are a couple of aspects that they can influence:
- A customer’s attitude towards your brand or products
- Your company’s trustworthiness
- The desire to try one of your new services or products
- The willingness to recommend your brand to other people, such as family, friends, and colleagues
Increasing Brand Awareness
Generally speaking, promotional items are extremely effective at increasing brand awareness. In fact, the previously mentioned research shows that almost 86% of people who received promotional items can recall the advertiser’s name years after the campaign has ended. Interestingly enough, people subjected to traditional advertising have a harder time remembering the company responsible for the ad, even after a couple of months. So, it’s clear that promotional products are much more powerful and effective at increasing brand awareness than other methods of advertising. To make sure that your marketing efforts won’t fail, use logo notebooks and branded T-shirts as promo items.
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Improving Customer Satisfaction
One of the biggest disadvantages of traditional advertising is that it is a one-way form of advertising. In other words, the customer rarely gets anything out of it other than information, which they rarely ask for.
On the other hand, promotional campaigns offer a tangible product that can benefit both the advertiser and the customer. When you give promotional products away, your target audience can use them regularly, giving the advertising medium a purpose. And as long as your recipients still use your product, the advertisement lives on, which is a great bonus that traditional advertising doesn’t provide. Therefore, promotional campaigns are usually fruitful endeavours for everyone involved in them.
Boosting Sales
At the end of the day, what matters most is to boost the sales of your products and services. From increasing your brand awareness to improving customer loyalty, many factors can affect your sales. But luckily, through the use of promotional items, you can address each one of these points.
But just how effective are promotional products at boosting sales? According to data, almost 85% of those who received at least one promotional item mention that they are likely to do business with the company responsible for the giveaway. As such, there’s no doubt that promotional campaigns are a reliable way to attract potential customers and boost sales.
Final Thoughts
Overall, promotional products can help you spread your brand throughout the world. And while there are other forms of advertising that can prove to be effective, they are usually much more expensive than promotional campaigns. That’s why many companies are slowly switching to promotional items as their main form of marketing. So, with just a bit of planning and foresight, you too can use promotional items to grow your brand and become an industry leader.
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If you have any more questions about promotional products, you can contact GoPromotional. You may call us at 0800 0148 970 or simply email us today. We have been in the business for years and know the ins and outs of the industry better than anyone. Give us a call, and let’s talk about all things promo products!
