According to Ofcom, there are 6.8 billion mobile phone subscribers in the world. This is quite astonishing when you consider there are 7 billion people in the world! What’s more, this has happened in the space of just 20 years.
There is no doubt that we are a nation of mobile lovers. Official statistics show that the proportion of adults in the UK who own a mobile phone is 94%. Of those, 76% own a smartphone. In addition, 38 million people in the UK have tablet devices (2017) and this number is predicted to rise to 43 million by 2021. What’s more, the number of homes who are foregoing landlines to become mobile-only has risen to 18%. Bad news for landline companies, but good news for those manufacturing custom power banks to keep us all powered up and running.
How custom power banks save the day
Most people depend on their mobile device for way more than communication these days. Whether it’s getting around using GPS, downloading documents and menus, finding your nearest Chinese restaurant, listening to music, or taking photos – the list goes on! Most of us would be completely lost without our mobile phones.
One of the biggest problems of this dependency is that they need charging all the time. Mobile phone manufacturers are always claiming that they are inventing devices with improved battery life. However, the reality is that most smartphones need charging at least once, if not twice a day. If you are in an office, at home or in your car, this isn’t so much of a problem. However, if you are on the move, then a power bank can help keep you fully charged throughout the day.
Custom promotional power banks have a number of benefits, but essentially, they are practical, daily essentials that are useful to anyone who owns a mobile phone. This gives them tremendous potential as promotional merchandise.
So who benefits from custom power banks?
All of us have a need to be charged up, but for those who are continually on the move, custom power banks are a god-send. They are particularly useful to the following types of people:
Salespeople
If you are constantly in and out of the office and on the move as many salespeople are, custom power banks are the ideal promotional gifts. If you’re running low on battery, custom power banks can give you the power you need to catch up on phone calls and send emails while you’re out and about. They’re also incredibly practical, being both pocket-sized and powerful. Salespeople also tend to cover large geographical areas over short periods of time, week in, week out, meaning your brand is likely to get seen all over the country. They’re a particularly good item to give to your sales team if they frequently travel by public transport. Every time they pull out their custom power bank, your name and logo will become visible to those around them.
People who work outside
Custom power banks are extremely useful to all those who work outside. Often, outdoors workers will go for large periods of time without access to power points or offices, so it’s essential that they have a way to charge their mobile phones or tablet devices remotely. Outdoor workers tend to be mobile – often coming into to contact with lots of different people and potential clients. Equipping them with a custom power bank means that every time they charge up their devices, your clients are likely to be exposed to your brand. Custom power banks are also durable and perceived as high value, which is mirrored in their perception of your company.
I.T. specialists
Mobile phones and tablet devices are part and parcel of the everyday for many who work in the IT industry. Similarly if you are a business who has clients in the IT sector, custom power banks are likely to be a great choice for a promotional gift. They will be well received, perceived as valuable and used everyday by all those who work in this sector. As a result, they’re a great way to boost customer loyalty, cement business relationships and increase brand visibility.
Freelance Creatives
Like those in the IT sector, those who work in the creative industries are often dependent on a large number of electronic devices. Hand-held gadgets are central to their work and are used for hours each day meaning their need for custom power banks is potentially, huge. The vast majority of those who work in the creative industries tend to be millennials so if this is the target market for your products and services, or if your business uses the services of creative freelancers regularly, giving them custom power banks is a great way of advertising your brand, winning good-will and ensuring your brand is remembered for all the right reasons!
Custom power banks from GoPromotional
Custom power banks are incredibly useful, practical and a highly sought after promotional item. Here at GoPromotional, we offer a range of custom power banks that come in a number of different shapes and sizes. Our models also come in a range of battery sizes – anywhere from 2200mAh to 8000mAh and come with a number of distinctive features, depending on which model you choose. They are sleek, compact, stylish and come in a multitude of colours. We can also print them with your company logo for maximum impact.
Take a look at our our full catalogue of products and we’re sure you will find the perfect item for your next promotion. If however, you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
