Do you want to invest in unique products? Although having custom pens and corporate branded notepads with your company logo on them is a great idea, there’s only so much your employees and customers can do with them. If you want your brand to stay in people’s minds, there’s no better promotional product than a good mug.
Logo mugs are a great way to add some zest to your brand identity. They come in a variety of sizes, colours, and shapes. You can opt for a classic C-handle mug or go for an odd-shaped one.
No matter which type of mug you choose, you can rest assured your customers and employees will be happy to get it. People get a lot of use out of mugs in their day-to-day lives. Therefore, they’ll think of you whenever they take a sip of their morning cup of coffee or tea. Additionally, mugs can be a decorative way to store your items, such as pencils, stationery, and even plants.
Do you want to boost your brand awareness with unique mugs? Here’s what you should know about custom coffee mugs and how they can be useful for your brand identity.
What Are Custom Coffee Mugs?
Simply put, a custom coffee mug is a mug with a print that’s tailored to your liking. For example, many coffee shops offer a customised mug selection. These mugs can have the company’s logo printed on them, feature a fun design, or have a unique shape that’s commonly associated with the business.
However, custom coffee mugs are not useful only to coffee shops. Whether you own a law firm, a construction company, or anything in between, you can greatly benefit from high-quality customised mugs. In a 2019 2019 ad impressions study, 9 out of 10 people reported using branded drinkware, and it’s not hard to see why. Customising coffee mugs is quite affordable, and no one turns down a free mug.
3 Reasons You Should Customise Your Coffee Mugs
Mugs are incredibly versatile and useful. They are a great way to commemorate anniversaries and holidays. Additionally, custom mugs can be amazing promotional material for a new product or service you may be launching. Here are 3 reasons you should invest in custom coffee mugs.
● Mugs are Thoughtful and Affordable
Coffee mugs are a great way to showcase your brand in a way that isn’t overly promotional. They are quite inexpensive when compared to other promotional material, such as custom clothes and personalised tote bags. Still, if done well, coffee mugs don’t look cheap. On the contrary, they can look quite beautiful and unique, making them a great addition to anyone’s mug collection.
You can find custom mugs in a variety of price points, so they’ll surely fit your marketing budget. However, if you plan to gift, or even sell, custom coffee mugs, we suggest you invest in a higher quality mug and print. High-quality custom mugs may cost more, but they will look much better. Therefore, the recipients will end up using the mugs more frequently, showcasing your logo and design at their workplace or to their friends and family.
● Everyone Appreciates a Good Mug
Mugs are an incredibly versatile item. With 80% of the world’s population consuming caffeinated beverages daily, no amount of mugs is too much for an average person. However, even if someone doesn’t drink coffee or tea, they can still find many uses for a mug. For example, large mugs can be used as bowls or as extra storage for miscellaneous items.
Additionally, you can opt for a custom travel mug. Many businesses customise regular mugs and neglect travel mugs, as they are somewhat more expensive. However, a good travel mug tends to go wherever its owner is going. Therefore, more people will end up seeing your design on an everyday basis, making custom travel mugs a great investment.
● It’s Easy to Customise Mugs With Your Company Branding
The best thing about mugs is how easy it is to customise them. Your design can be minimalistic or elaborate, and the mugs will look good either way. Additionally, you can try out a few different designs and decide which one you like the most.
Still, if you can’t decide on a single design or colour, don’t worry. You can order the same design in various fun colours, change up the font, and even order different designs altogether.
The fact that it’s so easy to change up the design of a mug can come in handy during specific marketing campaigns, as well. For example, if you’re hosting a company event or donating to charity, you can commemorate the occasion with a new, fun mug design. Similarly, you can add unique dedications to each mug, making them more personal.
Тhe Best Styles of Custom Coffee Mugs
Nowadays, you can find custom mugs in a variety of shapes and sizes. You can opt for our top selling printed Sparta Mug or go with an Opal Bone China Mug. Additionally, you can choose from a variety of materials, including metal, wood, or clay. Here are the mug styles you should go for if you want to impress your employees and customers:
Mug and Coaster
Mugs with logo coasters are both useful and beautiful. Hot beverages tend to damage tables and furniture, even if they’re contained inside of a cup. The best way to prevent the damage from happening is to use a coaster. However, not many custom mugs come with coasters specially tailored to them.
Investing in promotional mugs with coasters can be a unique way to showcase your company. You are not only providing a mug for your employees and customers to use on a daily basis but also making sure their furniture stays intact, no matter how hot the liquid inside the cup is.
Additionally, you can put your logo on the coaster, as well as the mug. The recipient will likely use the coaster even if they are using a different mug, thus introducing more people to your brand.
Handcrafted Mugs
Many companies are afraid to invest in a high-quality handcrafted mug. However, although they are a bit pricier than regular mugs with a logo print, handcrafted mugs tend to leave a bigger impression on the recipient. And, nowadays, you don’t have to invest in a handcrafted mug to get a product that feels novel and high-quality. Many mug styles appear handcrafted, even if they are not.
For example, a metal travel mug can look quite unique. Although printing a logo onto a metal travel mug is slightly more expensive, these unique business gifts usually make a greater impression. You can even invest in custom pantone mugs if your budget allows it. If you’re using these rare types of mugs as your promotional material, you can rest assured they will stay in the cupboards of the recipients for years to come.
Oversized Mugs
Oversized mugs are an amazing way to make a lasting impression. They tend to stand out from the rest of the recipient’s mug collection. Additionally, anyone can find a use for a huge mug.
If a person is an avid coffee drinker, they may use the mug for an extra-large cup of coffee that will help get them through the day. Alternatively, if the recipient is not such a big fan of coffee, they can use the mug as a bowl.
Additionally, an oversized mug is great for storage. A beautiful mug is a great place to keep anything from office supplies to hair ties and similar miscellaneous items.
Why Are Custom Coffee Mugs Good for Branding?
If you’re thinking about using mugs as a way to promote your company, you may wonder why they are so useful for brand recognition. Take a moment to think about the various promotional items you may have gotten over the years. Which ones made an impact? Which freebies do you tend to use the most?
We’re sure at least one or two mugs you got as a promotional gift are frequently used in your home. Because mugs are so useful and versatile, people tend to hold on to them for a long time.
Well-crafted custom mugs are a great way to promote your brand in a way that is not too overbearing. As long as you make them high-quality and feature a fun design, you can rest assured they will stay in the recipient’s circulation for years to come.
Additionally, there’s a great way to up your social media engagement with custom coffee mugs. Simply host a mug giveaway on your social media platforms. Your followers will be more likely to promote your brand if it gives them a chance at winning a unique, attractive mug.
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5 Tips for Branding Custom Coffee Mugs
Now that you know what the benefits of a custom coffee mug are, only one question remains. How do you make sure the end product looks beautiful and lasts a long time? With these 5 tips, you can make sure everyone will be happy to receive your custom mug.
1. Choose a High-Quality Material
If you’re investing in custom coffee mugs, you surely want people to use them for more than a few months. The best way to ensure that happens is to use high-quality, durable mugs as your promotional products. Although mugs that are higher in quality may cost more upfront, it’s quite simple to see why they end up being better promotional material.
Firstly, high-quality mugs look better. Therefore, the recipient will be more likely to use it often. Secondly, quality material is less likely to break. And, why would you invest in promotional mugs for them to break after a few months?
The best way to make sure the quality of your mugs is up to par is to try them out yourself. If you don’t like the material, people you’re giving the mug to likely won’t either.
2. Gift Your Custom Coffee Mugs to the Right People
There are two main groups of customers you should give your custom promotional materials to. Firstly, you should look for people who have influence. Whether they are a social butterfly or have a high ranking job at a company, people that can influence others are a great choice. They can easily strike up a conversation about a new mug they got from you, further spreading your brand awareness.
Secondly, you should give the mugs to people with strong brand loyalty. Do you have an employee that strongly believes in what your company stands for? If you give a mug to that person, they will surely use it often and with pride. Similarly, gifting to loyal, long-standing customers and business partners can be a great way to show your appreciation.
3. Make the Design Fun and Unique
The design of your custom mug will depend on two things. Firstly, you will likely get a design that your target audience resonates with. Be it a funny catchphrase or a colour your business is known for, you want to make sure your target audience can appreciate the thought that went into your mug.
Secondly, the industry you work in will influence the design of your mug, as well. For example, if you work in a relaxed environment, you can experiment with a variety of colours and patterns. However, if your working environment is somewhat more serious, it’s best to go with neutral tones.
Still, no matter how much you want to experiment with your design, make sure it is clear and legible. If the design is so convoluted that even you can’t read your logo clearly, surely no one else will be able to, either. Hence, you’ll miss out on spreading brand awareness, which is why you invested in the mugs in the first place.
4. Change Up the Design for Special Occasions
Every company should gift their employees a small token of appreciation for special occasions. Whether it’s the holidays or a company anniversary, preparing gifts can be a great way to honour your employees or loyal customers. And, is there a better gift than a high-quality festive mug?
Make small changes to your mug design to commemorate special occasions. For example, add in a simple “happy holidays” and change up the colours of your mugs, so they fit the festive theme. Similarly, you can add in your company anniversary date or the year a certain employee started working at your firm.
5. Consider Adding a Call to Action
Not all custom mug designs have a place for a call to action. If adding in a CTA makes your design look worse, you probably want to avoid it. However, there are great benefits of having a call to action on your mug, so you should try to include it in at least a few mug designs.
A simple phone number with a small call to action should be enough. With this small addition to your print, you can make sure anyone interested in your company will be able to get the information first hand. Additionally, it ensures you won’t miss out on any potential customers.
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Do you think your current promotional material is boring and over-used? If you want to get your promotional material to the next level, custom coffee mugs are a great place to start. Contact us now at 0800 0148 970 or simply email us today if you want a high-quality custom mug that will represent your company well. You may also browse our full catalog of branded drinkware so that you have more products to choose from. We are sure you will find what you are looking for!
