In our day and age, it is almost impossible to make your business stand out from the crowd without an effective marketing strategy. From commercials to social media ads, companies are struggling to make their brand known. Unfortunately, not every business can afford to spend millions of pounds on advertising. But that’s where printed lanyards come in, promising to increase your brand awareness at a fraction of the cost of classic marketing campaigns.
Why Should You Give Branded Lanyards a Try?
Most people imagine lanyards as a simple string that hangs around their necks and has a name tag clipped to it. And while that’s one of the most common uses of lanyards, it’s by far the least effective advertising-wise. In fact, lanyards are valuable accessories that can provide endless marketing opportunities if you know how to use them. So, let’s check out some benefits that branded lanyards have and how you can use them to increase brand awareness.
They Are Professional and Clean
You can use lanyards during a corporate event in order to boost your credibility. For instance, during a conference, an easy way to tell who is a guest and who is a brand representative is by checking if they are wearing a lanyard. As a result, by wearing a high-quality, custom-printed lanyard, you show people that you are serious about your brand and company. You might even attract potential customers, as they will be intrigued by your professional-looking lanyard.
They Can Boost Your Brand
As previously mentioned, people are intrigued by lanyards, especially during corporate events. You can use that to your advantage by branding them with your company name and logo. That’s one of the quickest ways to offer people information about your brand without saying it out loud.
Additionally, people are more likely to remember your company once they see your brand everywhere they go. As a matter of fact, according to the Rule of Seven, people need to see something seven times before it makes a lasting impression. Therefore, if you have 10 employees wearing your custom lanyards during an event, you increase the chances of having your brand recognized. So, make sure that you equip as many people as possible with your branded lanyards.
They Increase Customer Loyalty and Satisfaction
Even though attracting new customers can be quite hard, retaining your current audience doesn’t have to be. One of the easiest ways to show your appreciation and respect is to give your customers a custom printed lanyard. That way, they will stay loyal to your brand and will be more inclined to purchase your products in the future.
But you don’t have to give your customers similar lanyards to the ones that your employees wear. You can create a unique design specifically for loyal customers, which features your company’s logo and brand. Not only will that remind them of your brand, but also boost their morale.
They Are the Perfect Conversation Starter
Let’s be frank — meeting new people, especially other business owners, can be an awkward experience. However, you don’t have to struggle by looking for an interesting icebreaker, as branded lanyards are great conversation starters. In fact, if you wear a custom lanyard at an event, there’s a high chance that people will ask you about it. So, how can you use that to your advantage?
To put it simply, once somebody asks about your lanyard, you can quickly start talking about your career. Then, you can point them towards your brand using the printed logo and company name. And since that person asked about your lanyard first, the entire conversation will feel more natural and healthy.
They Can Help With Security
Most business owners already know just how important security truly is. And, depending on what kind of company you are running, you might want to give your employees and customers specific levels of clearance. Using lanyards, you can help keep things safe and under strict supervision. But how can you implement such a system?
If you have a site where customers shouldn’t be allowed, you can mandate a lanyard policy for your employees. That way, when somebody that doesn’t wear a lanyard sits in a private area, staff can quickly redirect them. Furthermore, you can also have specific key cards or barcodes imprinted on the lanyards, so only your employees can access certain areas.
They Are Practical
Although most people use lanyards for identification purposes, they have many other uses. As a matter of fact, you can adapt lanyards to help you with all sorts of tasks, including holding your phone, your water bottle or your business card. Therefore, you can make the life of your employees and customers much easier by giving them branded lanyards. Here are just a few of the most popular uses of lanyards:
- Key Clip
- Money Holder
- Name Tag Clip
- Access QR-Code
- Business Card Clip
- Medical Identification Tag
- Badge Straps
- Water Bottle Clip
- Phone Holder
They Are Unforgeable
Ultimately, lanyards can mean a lot to their wearers, regardless of their affiliation with your company. Simply put, people love to hold on to lanyards because they serve as a reminder for them. It doesn’t matter if they are returning from a corporate event or getting ready to leave for work, the lanyard acts as a badge of honour. So make sure you pick high-quality and good-looking lanyards for your next giveaway or promotional campaign.
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Promotional Lanyards – 3 Reasons To Avoid Cheap Lanyards
Final Thoughts
All things considered, there’s no doubt that lanyards are a great way to increase your brand awareness. By giving them away, not only do you provide a helpful item to your target audience, but you also transform them into walking ads. And if that wasn’t enough, you can also use lanyards inside your workplace to better organise your employees.
So, if you want to take your business to the next level, then branded lanyards are the way to go. Luckily, GoPromotional has you covered with its huge collection of lanyards and other promotional items. Just pick your favourite model, send your design and relax while our team works to create your perfect branded lanyard. It’s that simple!
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As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen lanyards fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today. If you’re looking for something different, check out our full collection of printed conference giveaways which includes name badges and wristbands. We are sure that you will find what you’re looking for!
