Branded coffee cups are one of the most effective advertising tools. A large majority of people love hot drinks, which makes coffee cups an ideal space to display your logo. Whether you decide to give your clients regular mugs, logo reusable cups, or custom tumblers, they will help raise your brand awareness, as coffee cups have some of the highest user value.
Suitable for cafes, restaurants, and corporate events alike, coffee cups will successfully aid you in your advertising campaign. In addition, they are an effective but budget-friendly option, so you won’t have to spend a fortune in order to get a good promotion.
Coffee Cups: A Staple Promotional Item
Before we had such a wide variety of materials and designs for coffee cups, they were made out of clay, strengthened glass, and even wood. Nowadays, the materials of choice are much more practical, used either for their insulating properties or, sometimes, for their aesthetic. We make sure our cups are made from high-quality porcelain, ceramic, or eco-friendly materials, so you can rest assured that your company name is placed on a top-notch product.
When we consider that over 500 million cups of coffee are consumed worldwide each year, it’s no surprise that cups are such a popular promotional merchandise. Even in the UK, people love their coffee! Estimates say that as many as three quarters of all UK adults drink coffee regularly. Not only do they drink that much coffee, but it’s also interesting to see which mugs they use. Namely, an ASI Impression Study reveals that people in the UK use branded cups both in the office and at home. You can make sure they drink from a cup with your logo on it!
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The Versatility of a Coffee Cup
Although we call them ‘coffee’ cups, you can use them for basically any drink. So even a small portion of people who don’t love coffee can still use them, be it for tea, hot chocolate, or even water. Thus, by using cups as promotional products you can reach an enormous demographic that includes, well, basically everyone. Give them to existing customers and even employees and you’ll create countless brand impressions in an easy and efficient way.
What’s more, coffee cups are a product that we often associate with relaxation and good times. And through the power of brand transfer, your clients will start to associate your company with such positive emotions as well.
A Gift Package in a Coffee Cup
A coffee cup makes a great gift and an even greater promotional tool. However, you can take it one step further by creating a gift package in the coffee cup. It’s a bit of additional work that goes a long way with existing and potential customers alike. It shows that you are creative, and more importantly, that you care enough to put in the extra effort.
You can put any of the small promotional items that you would have probably used anyway. We recommend you use branded sweets, ballpoint pens with your logo, custom keychains, etc. Essentially, anything that can fit in a coffee cup will work!
Coffee cups with extra gifts are a good way to stand out among your competition at the next conference or exhibition. They also make a nice holiday gift. For Christmas, for example, you can add some ornaments or Christmas candy. Similarly, for Easter, you can add a couple of chocolate eggs. There are many ways to get creative with these gift packages, and your customers will appreciate the thought!
And, even when all the candy or pens from the package have been used up, there’s still the coffee cup. As we mentioned, it has a high user value and it’s made from durable materials. That means that your clients will use it for a long time, so a single coffee cup can generate a ton of brand impressions.
The Various Shapes and Designs of Coffee Cups
Coffee comes in many variants such as lattes, flat whites, cappuccinos, espressos, to name just a few. The variety of caffeinated drinks also requires a variety of coffee cup designs. On the GoPromotional offer, you can find anything from plain coffee cups to more luxurious cups. There are also some coffee sets which include saucer plates as well. You can also choose whether you want the standard white cups or one of our more colorful options.
Whichever one you choose, we will make sure your company logo or message is clearly printed out on the surface. All you need to do is pick your favorite cup and reach out to us, and our team will do the rest!
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Explore our range of printed drinkware now and provide your staff with a productivity tool they can use every day – be it at work or at home. Contact us now at 0800 0148 970 or simply email us today if you have any questions regarding our selection. Our team will be happy to help you choose and order the perfect drinkware for your faithful employees. You may also wish to consider complementing your order of coffee cups with some custom printed coasters or even some branded straws which are sure to be well received by customers and employees alike!
