Create Brand Recognition in the Long Haul with Custom Printed Notebooks
Are you preparing to establish your presence at the next year’s corporate trade shows and events? Are you unsure of the method with which to attract potential business partners or customers? By all means, it’s a problem that professionals in many occupational fields experience! Everyone knows first impressions are of the greatest importance, so your primary concerns should be what you need to shape your public image and how you want to communicate it to your potential clientele.

The most common solution you’ll find to this problem is promotional gifts. Whether you’re interested in appealing to the local or individual market, the presents you’ll be handing out might not appeal to everyone. You need to think outside the box and try to combine all the preferences into one idea. It might come as a surprise, but something as humble as a custom notebook can make your brand recognisable in the long haul!

 

Three Reasons Notebooks Will Make an Impact

1.   The Notebooks Can Be Utilised for the Event Itself

In an atmosphere full of opportunities for various lines of work, it is essential to establish contacts and explore trends. Gaining knowledge of different work fields is of great importance as well. It can prove difficult for people to remember everything they’ve heard during the event, and that’s where notebooks come in. It’s an immensely convenient way for your clients to write down their observations and thoughts during the event they’re participating in.

Moreover, every time they pencil down important ideas, they will remember your brand! This way, the patrons will not only associate you with utility but with wisdom as well.

2.   The Notebooks Can Be Used on Many Different Occasions

As much as company logo snacks or branded sweets help ease your potential partners’ and customers’ hunger, they might use them once and throw your packaging away. However, if you give them a notebook, it’s almost guaranteed they’ll use it during the event and possibly in future ones too! It’s a good idea to include contact details as well.

3.   The Notebooks Represent Knowledge and Quality

Imagine yourself as a possible delegate for a moment. What is the most important characteristic you search for in services? That’s right, the quality of a product and work performance. There’s nothing that would represent those ideals better than a hardback notebook with a logo on the front and back!

It would speak of your goals for a high standard, the value of your work, both past and present. More importantly, it would set you apart from your competition and define you as a forward-thinking brand that values knowledge. Although simple at first glance, the impact it would leave on your customers would last for a long time.


Related content:
Advantages of Gifting Custom Printed Notebooks


Final Thoughts

With your goal being the lasting impact on potential customers, the best plan for leaving a favourable impression is to hand out notebooks. The gift might seem plain at first, but don’t be fooled! It will leave a long lasting effect on your clients and show them how serious and practical you are.

Make sure they show off your brand and that their quality reflects your own. Having taken everything into account, you are sure to create contacts and future business opportunities!


Related Content: 
Why Are Personalised Notebooks Our Favorite?


Explore our range of personalised paper merchandise including A5 notepads, A5 notebooks, Moleskine notebooks, and eco notepads. By doing so, you can provide your staff with a productivity tool that they can use every day. Contact us now at 0800 0148 970 or simply email us today if you have any questions regarding our selection. Our team will be happy to help you choose and order the notebooks for your faithful employees! You may also wish to consider complementing your order of notebooks with some branded pencils or even some custom pen gift sets which are sure to be well received by customers and employees alike!