Most brands have to face the fact that not all gifts will appeal to everyone. After all, even in a small business with twenty employees, it’s impossible for all of them to have the same tastes and interests. Therefore, drafting a line of promotional items is made all the more complicated the more employees we have.
Of course, the term ‘impossible’ is a bit strong, although it is undoubtedly true that no two individuals are completely alike. However, there are still ways to make personalised gifts appeal to all our employees. We just have to focus on a couple of neat business tricks to make it happen. In this article, we will provide three sure-fire ways of making branded personalised gifts work for everyone.
Emotional Appeal
When buying items, even if they’re practical, customers focus on what appeals to them the most. Striking that emotional sweet spot is our main goal. So if we’re designing bulk branded items like pens or keychains, we should focus on what particular emotion works for the vast majority of our customers. It can be anything, from joy and excitement to calmness and tranquillity. The whole point is for the customer to see our product as something they have to buy. In other words, it mustn’t be just one of the options — it has to be THE option, second to none.
Internal Customers
Internal customers is another term for our own employees, i.e., people within the company who also buy our products or receive them as gifts. One of the best ways of retaining and attracting new workers is to know what they like and what appeals to them. Personalised gifts show our employees that we value their time and effort. It will create a sense of camaraderie between them and us, and more importantly, they will share the sentiment with their friends and family. A satisfied employee will want to share their admiration for the company, which will, in turn, give us more potential clients in the future.
Related content:
Make Them Feel Included: Gift Baskets for Employees Working from Home
Standing Out Among the Rest
Of course, there are always times when we can’t exactly predict what the customer wants. When we’re at a corporate event, for example, we can expect dozens, if not hundreds of people, to pass our booth and not even take a second look at it. And in terms of company growth and expansion, there are few things worse.
So, our stated goal ought to be to attract a sizable crowd. Granted, we can do that with clever viral marketing and engaging presenters. But interesting branded items will always be our main selling point, both literal and figurative. All brands know that, which is why every single booth has a set of ready items for sale. And in order to stand out among the competition, we need to have items that no one else does.
Now, even at corporate events, there are still attendants that know about our brand, including partners, delegates, and local clients. Whether we’re hosting the event or simply attending as a guest, we need to tap into that market pool as well. So, it’s vital to have a batch of products that specifically appeal to those attendants already familiar with our brand. Not only will they enjoy a decent item such as a nice printed tote bag as a gift, but it will be an excellent conversation starter, especially if they aim to talk business with other partners and associates.
Branded Personalised Gifts Summed Up
Once again, we stress that a brand can’t please everyone. However, in order to target the biggest number of potential customers, we can definitely beef up our marketing strategies and opt for some of the most intriguing personalised gifts money can buy.
You may also like:
25 Welcome Gift Ideas for New Employees
Out of fresh ideas? Check out our new products here. If you have any more questions about promotional products, you can contact GoPromotional. You may call us at 0800 0148 970 or simply email us today. We have been in the business for years and know the ins and outs of the industry better than anyone. Give us a call, and let’s talk about all things promotion!
