The best promotional giveaway will get people talking about your business. To achieve that, it has to be something they will both like and find helpful — and luckily, that description fits custom printed calendars to a T.
No matter if they use it to organise their daily schedule, pencil in appointments and events, or just to take notes at work, your potential customers will love a calendar that makes life easier. At the same time, you’ll gain so much just by having your branded content front and centre, easily spotted with a simple glance.
Why Should You Use Custom Calendars for Promotional Purposes?
A custom calendar is one of the superstars of giveaway items — and here’s why:
- Calendars help us remember important events and deadlines. Yes, a phone calendar may offer quick reminders, but simply writing something into your old-fashioned calendar may help you memorise it better. Besides, it serves as a visual representation of your tasks. By keeping it close by, you should always know what happens next and never miss a single deadline.
- Your potential customers will love how creative your calendars are. They can be so much more engaging than the simple apps on our phones. Each section can come with a unique image and a message that evokes a certain feeling in your target audience. You can also print your logo, tagline, and even milestones on them to help potential customers learn more about your business, what you stand for, and how far you’ve come.
- Custom calendars are affordable giveaways. You have total control over what the calendars consist of, so you can make them as unique and special as you want. But that doesn’t mean they’ll cost you an arm and a leg. These are some of the most cost-efficient promotional items you can pick!
How to Create the Right Calendar
Pick Your Favourite Type
Not every calendar will appeal to your target audience, so take your time while deciding on the design. In general, there are three types of calendars you can choose from, and each has its own set of advantages.
If you want your branded content to be visible to everyone, go for personalised wall calendars. These are convenient to have in offices, and they can even serve as part of the decor. They won’t blend in and become invisible, though — not if you customise them well by adding interesting photos, tiny but memorable quips about your company, and similar.
However, you may want potential customers to engage with the calendars directly. In that case, go for a desktop calendar.
Desktop calendars are easy to interact with and are thus often used to pencil in different appointments and similar events. For anyone with a busy schedule, such a calendar is a life-saver — and for you, it’s valuable ad space.
They can even pick the placement that works best for them, keeping the calendars either on a wall or on the desk. A huge bonus is that these tend to be smaller than other varieties. Thus, they’re suitable for businesses on tight promotional budgets too.
Get Creative
Adding your unique branding somewhere on the calendar is a must. However, don’t forget to inject lots of creativity into the design as well!
Since you want to promote your business, it’s vital to make the calendar stand out. To do that, you should include images and brand-related textual content that speaks to your potential customers and inspires them to come to you.
If you’re struggling, try to find inspiration in different themes and tones. You could even focus on a holiday or event (e.g., Christmas) and print advent calendars to mark the occasion.
Another option is to use humour to your advantage. Make someone smile with your branded content so that they’re more inclined to remember your business!
Print Away
You’re now ready to print out your new custom calendars and give them away to your potential customers. GoPromotional can get you as many as you want just in time for your next promotional campaign — all you have to do is contact us and explain your vision.
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Promotional Calendars – How to Get Them Right
Looking for something different? Browse our full range of printed paper products, and if for any reason you still can’t find what you are looking for, then simply give us a call on 0800 0148 970 or simply email us today. You may also wish to consider complimenting your order of calendars with some branded notepads or even promotional pencils which are sure to be well received by customers and employees alike!
