Category: Social Media

Increase Engagement With These 5 Social Media Contest Ideas
January 17th, 2023

Increase Engagement With These 5 Social Media Contest Ideas

Social media has become an integral part of people’s lives. In fact, you’ll be hard-pressed to find someone who doesn’t check their Facebook feed, Instagram page or Twitter notifications at least once a day. But while users have found great value in social media, so have marketers and business owners. Whether they’re looking to boost […]

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Ways to Maximise the Potential of Instagram Stories for Your Brand
January 10th, 2023

Ways to Maximise the Potential of Instagram Stories for Your Brand

Social media marketing has taken the world by storm and is now the go-to advertising method for most companies. However, just like with traditional marketing before, trying to stay relevant and ahead of the competition can be overwhelming. Fortunately, Instagram stories provide the perfect environment for small and medium-sized businesses that want to improve their […]

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Is It a Good Idea to Use Influencers for Your Brand
January 7th, 2023

Is It a Good Idea to Use Influencers for Your Brand

Digital marketing is evolving constantly and unpredictably. While a few years ago, a well-built website was enough to attract customers, now, brands need to channel their efforts into social media platforms. And one of the most recent and interesting ways that companies have tackled this challenge was with the help of influencers. These people have […]

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Advantages and Disadvantages of Each Social Media Platform
December 12th, 2022

Advantages and Disadvantages of Each Social Media Platform

Business owners know that a well-thought marketing campaign can drastically improve their sales and brand awareness. But the days when TV commercials and billboards were the preferred advertising methods are long gone. Now, it’s all about who has a better online presence through social media platforms. Unfortunately, maintaining an active account on all these platforms […]

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Why You Should Use Social Media for Your Business
May 4th, 2022

Why You Should Use Social Media for Your Business

As one of the most popular pastimes, social media has garnered a huge following — and the number of users is expected to keep rising. Just two years ago, over 3.6 billion people were using social media. In 2025, that number could jump to almost 4.41 billion! These figures aren’t here to scare you into […]

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How Much Can Your ROI Be in Social Media Marketing?
May 2nd, 2022

How Much Can Your ROI Be in Social Media Marketing?

If content is fire, social media is gasoline. In other words, you will not be able to find a better way to promote your services than through Facebook, Instagram, Twitter, and other platforms. The truth is, no entrepreneur can survive in today’s digital world without following the latest marketing trends. But for companies that are […]

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Facebook – The Best Platform to Market Your Brand?
April 26th, 2022

Facebook – The Best Platform to Market Your Brand?

There is hardly a better place to market your brand than social media, especially Facebook. It is a versatile platform that can help you reach millions of people and expand your business. To help you start your Facebook journey, we’ve prepared a list of tips for you to consider.   Make a Clear ‘About Us’ […]

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Instagram Marketing: Tips on Rebranding Your Business Account
April 24th, 2022

Instagram Marketing: Tips on Rebranding Your Business Account

Social media platforms, such as Instagram, are one of the best ways to increase your brand awareness and reach a wider audience. However, while running an Instagram business account might sound easy, it takes a lot of time and effort. In fact, without posting enough engaging content, your followers will feel bored and uninterested. If […]

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A Comprehensive Guide to Social Media Marketing Metrics
April 16th, 2022

A Comprehensive Guide to Social Media Marketing Metrics

Most people think that the success of a social media marketing campaign is measured by likes and comments alone. However, these metrics do not tell the whole story at all. To accurately analyse a campaign on socials, you have to take into account various other factors. If you want to find out what they are, […]

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Growing Brand Traffic and Sales: How Social Media Can Help You
April 11th, 2022

Growing Brand Traffic and Sales: How Social Media Can Help You

Many business owners believe that offering excellent products and services is all it takes to be successful. In an ideal world, that would be true. But in reality, even the best companies in the world would be nothing without smart and strategic marketing. Aside from custom products and Google ads, advertising on social media is […]

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