Corporate Merchandise –  How To Strike The Right Chord

Corporate Merchandise – How To Strike The Right Chord

Corporate merchandise can help you achieve many goals for your business, including increasing brand awareness, encouraging customer loyalty and helping to define your brand identity. However, in order for your promotional merchandise to be effective, you need to get your messaging right and make sure it strikes the right chord with your customers. This can […]

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Who Buys Promotional Products – The Top Ten

Who Buys Promotional Products – The Top Ten

So who buys promotional products? Well we are here to tell you, as a study from PPAI (reveals the top ten buyers – the people who believe in this marketing technique to produce high levels of endorsement for their business or organisation. This article will give you an idea of how far promotional products can […]

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Stay Connected – Stay Charged

Stay Connected – Stay Charged

Electronic gadgets are taking human ability to the next level. The advancement of this technology is simply astounding, for how far it has come in such a short period of time, especially gadgets such as mobile phones, tablets, and portable gaming stations i.e. Nintendo ds.  Our whole way of entertainment and work is now able […]

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Promotional Products Make Memorable Holiday Gifts

Promotional products are “gifts” so why couldn’t they be holiday gifts? Of course, they can! For many years, companies have been giving out promotional products to promote their company and their brand. The holidays are a great time to give away branded gifts that will help keep your brand fresh in the minds of your […]

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What are the Benefits of Promotional Products? [Infographic]

What are the Benefits of Promotional Products? [Infographic]

If you are planning to invest in a promotional products campaign and you aren’t sure or need to prove that the marketing campaign will be successful and bring in a return on your investment, read on to see statistics on proven results from branded product campaigns. You will learn why promotional products have been around […] Read More

Over 80% of Trade Show Attendees Expect to Receive Promotional Gifts According to New BPMA Study

Over 80% of Trade Show Attendees Expect to Receive Promotional Gifts According to New BPMA Study

We have highlighted quite a few different surveys conducted by the British Promotional Merchandise Association (BPMA) in the past. Some of the highlights from those studies included proof that promotional products actually do work to help consumers remember a company’s brand, increase positive sentiment towards that company, and have the same or better ROI than […]

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2014 BPMA Survey Results from a Study on Promotional Products

2014 BPMA Survey Results from a Study on Promotional Products

73% of people who have received a promotional product from a company subsequently purchased from that company. This week has been Promotional Products Week in the UK and to celebrate the week that is devoted to branded merchandise and promotional products. The BPMA (British Promotional Merchandise Association) has released the results of their latest survey […]

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Statistics on Top Selling and Most Popular Promotional Products

Statistics on Top Selling and Most Popular Promotional Products

As experts in the promotional product industry, we are always looking to provide our clients and blog readers with statistics and guidelines on what to purchase. Of course, we are always available to help customise a branded product campaign to fit your particular needs and the needs of your customers. We will make sure that […]

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Product Spotlight Promotional Bookmarks

Product Spotlight Promotional Bookmarks

Promotional branded bookmarks are a great way to promote your brand. They are inexpensive, but hold value to the recipient and will be kept for long periods of time and used on a regular basis. In many ways, that makes bookmarks and page markers the perfect promotional product. Here are a few great ideas for […]

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Product Spotlight: Outdoor Promotional Products

Product Spotlight: Outdoor Promotional Products

Spring is here and one of the best ways to keep front of mind with your clients is to remind them of the fun they will have in the warm weather that is on its way. If your company has to do with the great outdoors, travel, the beach, for fun in the sun, consider […]

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