With the climate crisis becoming more serious every passing day, many businesses have implemented sustainability plans. For example, most retailers sell or give away reusable
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It seems like shopping bags have always been a part of our lives. From picking up a takeout order and checking out at the local grocery store to using them to promote our brand, we are used to seeing personalised shopper bags everywhere we go. But bags haven’t been around forever, though. So, where did […]
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Summer is the best time to have fun and experiment with accessories such as bags. But, since it’s bound to get quite warm outside, consumers will be looking for lightweight bags made from breezy material. Fortunately, jute fits that description to a tee. Why Jute Bags are Perfect for Your Brand Over the past […]
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There are many vital choices you need to make when planning your promotional campaign. From choosing the target audience to adjusting the scope, you can’t afford to make any mistakes. However, few business owners actually take a moment to think about the most important choice — what promotional product should I give away? Fortunately, you […]
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Marketing your business is not an easy task. To achieve maximum visibility, you’ll need to explore every possible chance to reach your target audience. While that usually involves TV and online ads, promotional items can also help in your marketing endeavours. However, not every product is effective, so you need to pick the right one […]
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When shopping, most people prefer to carry their own grocery bag. This decision makes sense, as using reusable folding bags helps save both money and the environment. So, most people have at least two or three shopping bags at home at any given moment. This fact opens a sea of marketing opportunities for different brands. […]
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Good promotional merchandise needs to tick two boxes. Not only do they need to offer a range of functions, but they should also have broad appeal. That way, you are guaranteed that your gift will be received with gratitude by your target audience, increasing the likelihood of turning them into customers. That is why products […]
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Any good business knows that in order to succeed, they have to make connections. And the best way to do this is through a conference or convention. These events are the perfect opportunity for a brand to gather the latest research on their field, network with other industry professionals, and potentially expand their business ventures. […]
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Companies organise large events such as trade shows to promote their products and services. Such occasions can result in significant success and open many new opportunities if properly planned. They can bring more awareness to your company and build brand recognition. You also get a chance to meet potential stakeholders and clients. However, talking about promo […]
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The use of plastic bags has been an environmental issue for years. Yet, people still reach for a handful of them every time they go shopping. In fact, it’s believed that people use and discard over 700 million plastic bags each year. But what if there were other convenient alternatives that could also make for […]
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