My friend texted me with the news: he had procured a vinyl edition of the recently released reissue of “Ram,” Paul McCartney’s second solo album. The album, initially released in 1971, contained the hit Admiral Halsey (“Hands Upon the Water”) and was the last of the “homemade” albums before Wings’ 1973 hit “Band on the […]
Read MoreMarketing can be a lonely enterprise. Sure, at first it’s fun to know you have a hand, or maybe an entire arm, in fashioning a message for your product or client, but soon enough the marketer is confronted with the “down in the weeds” decisions over medium (print, TV, Web?), message, cost, and reach (who […]
Read MoreThe Website 24/7 Wall St. has come out with its list of 10 big-time American brands predicted to be no longer marketing by 2013. The list says a lot of about the relentless nature of having to build a brand even when the product is as motionless as a possum. Or, the product may be […]
Read MoreWhether it’s in a press release, a Power Point, or a speech, marketers are always looking for the concise, understandable and memorable way to say what we mean. Don’t underestimate the difficulty of the task–frequently, as inventors, or entrepreneurs, or marketers, we’re so close to the situation that the obvious solution is elusive. Sometimes the […]
Read MoreIn our last episode of what to do when the press calls, we considered the impromptu inquiry from a member of the media. Now, let’s assume that the reporter is calling to set up an appointment to talk about your business or a business or public policy issue on which you’re an expert. First, make […]
Read MoreLet’s say you’re pouring over ideas on how to attract press coverage when the phone rings. It’s the press. The voice on the other end says, “Got a minute to talk?” Of course you do. A minute and more. But a moment like this can produce a dozen conflicting thoughts or ideas, while trying to […]
Read MoreSure promotional items have been around for decades so how is it that these small logo imprinted items have grown into a $16 billion industry? And why is it that in a time when everyone seems to be cutting back that more and more companies are making larger promotional product purchases? Well, the answers may […]
Read MoreWhen you are in business the relationships you form are not only significant to you but they can make or break your business. Having companies on standby, waiting and ready to meet your business needs can really help you to create a successful business. Those who supply you with your office supplies, merchandise that you […]
Read MoreWhen you are trying to sell something it is important to make sure that you know who you are selling it to. Hitting the mark with your advertising is one thing that can make or break your entire advertising campaign. Of course, in many cases companies think that generalized advertising will hit the greatest number […]
Read MoreYour customers are by far one of the biggest and best marketing tools that you have at your disposal. Some people think it is rude to use their customers as advertising tools, however, for the most part you will usually find that customers that frequent a business and are happy with it are very happy […]
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