Check out This Great Infographic on the True Colors of Branding! (Click to Enlarge and See Entire Infographic) Infographic Courtesy of: http://columnfivemedia.com/
Read MoreFrom Hollywood recently came word that Tonight Show host Jay Leno was forced to lay off 20 or so crew members and take a pay cut in the latest downsizing of NBC from the premiere broadcast network in the universe to a stop on your browser. The shrinking of NBC and late night is filled […]
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Though preferable to window cleaning and digging ditches, marketing can still be hard work. In public relations, one must hope that the press will find your subject interesting enough to grant some space. In advertising, the marketer pays for the space, but there is a whole lot of vague going on to try and determine […]
Read MoreHas anyone among us watched an entire half-hour news program recently? How about listening to a radio show? It’s getting tougher to hang in there with the linear media. The linear media is that which presents its entertainments in a line. That used to be fine until the Internet came along. The Internet allows consumers […]
Read MoreWith a marketing budget that’s stout enough to go on television, marketers sometimes face the choice of whether to use a celebrity endorsement as part of their advertising. At first blush, this would appear to be a no-brainer. We live, experts remind us, in a celebrity driven culture where consumers are dying for a glimpse of […]
Read MoreThe marketing department of any company–even if you’re your own marketing department–should always be trying to increase the firm’s visibility by getting its CEO or other top leaders out in the press. Sounds simple, but this is a process laden with potential land mines. The CEO may be the most knowledgable person on the planet […]
Read MoreAt first, the role of the marketer should be pretty easy. Let’s say you represent a great product. You have a media-genic CEO who does well in interviews and doesn’t freeze on radio or TV. We all speak the same language, right? Well, no. Different words have differing meanings to different audiences. There’s a whole […]
Read MoreIdeally, marketers would just be able to sell the virtues of the product we represent, the products would fly off the shelves, the client would get “puff” interviews on CNN, and we’d win awards and kudos from the trade association for our creativity. But remember the “Five Stages of a Project.” I first came in […]
Read MoreLet’s take a moment to marvel at the marketing machine called Apple. Cool, shiny, game-changing products. A customer base that camps out outside its retail stores even during a recession. Quirky, jumpy, but cool (that word again) advertising. Sure, you may be sick of it. You may not be an “Apple fanboy” or girl. You […]
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Every product or brand strives to market to a certain kind of consumer who seems most likely–either because of the consumer’s demographic or the product’s unique selling features–to embrace the brand. There are customer relationship management systems available that can sift through thousands of characteristics to paint a portrait of what the ideal customer for the […]
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