Every business deserves a marketing plan. Think of it as a road map that’s going to get you from point A, through the winding trail of obstacles and objections to the destination, point Z. If you’re looking for venture capital, the business you’re hitting up will most certainly want to know what you’re going to […]
Read MoreIt’s still not too late to place your order for corporate gifts in time for Christmas and we’ve got some cracking ideas to put a smile on your customers face during the festive season. From desktop advent calendars packed full of sumptuous chocolates through to reindeer jelly bean tubes and singing Christmas baubles. At GoPromotional […]
Read MoreTrue blue, powder blue, royal blue, blue is the color with something for everyone. So it’s no wonder blue turns up frequently in corporate logos, Website designs and sports uniforms. There’s even a “Blue” brand credit card. A recent infographic–outlined in blue of course, illustrates the “coolness of blue in Web design.” Infographic Credit: Visual.ly […]
Read MoreA new infographic provides a “game board” kind of road map to nurturing business to business leads. The graphic shows how you can go from lead to sale in as little as 60 days. Infographic Credit: econsultancy.com B2B marketing tends to be more personal than B2C marketing, so be prepared for face to face interviews, […]
Read MoreEvery business person or marketing department will want to publicize their enterprise by writing a press release and sending it to the media. The media are an elusive bunch who seem to be everywhere but can be also hard to get a hold of. Because of more or less constant deadlines, they don’t have much […]
Read MoreRecently, Pinographics compiled this fantastic inforgraphic, The Most Creative Swag of All Time, and we thought we’d share it with you. While these may not apply to every marketing campaign, they’re sure to stimulate the creative juices. Click the preview picture below to see the full infographic or click the link here. Among the highlights […]
Read MoreOne of the best innovations of the e-book revolution is what I will call “the quickie,” a 100-page or so book which expresses a concept in greater focus and with far less fluff than the standard 300-page “business book.” Heidi Grant Halvorson has published a best-of-breed quickie, “Nine Things Successful People Do Differently", available on […]
Read MoreMarketers who attend or exhibit at a fair number of trade shows will soon come in contact with a shadowy entity known as the trade association. The trade association was formed to promote not any one company, but the industry as a whole. The trade association is likely the industry’s representative in Congress, pushing for […]
Read MoreEverywhere you go, people feel unappreciated. Another day, another dollar at the job. I spend thousands of dollars with these people, and what have they done for me? “Nobody even knows I’m here.” You may have heard these sentiments. You maybe have even thought these sentiments. Despite the much-heralded connections in our electronic lives, it’s […]
Read MoreIt’s amazing we all aren’t marketing geniuses. That’s because we are subject to so many poorly designed and downright insulting marketing pitches that everyone should know what not to do. Recently, I was subject to a campaign to get me to renew my membership in a marketing organization. I wasn’t much interested in re-upping, so […]
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