If you are planning to offer a deal with Groupon, you should read this first to ensure that you have a plan to turn those Groupon customers into permanent ones. Groupon can drive customers to your door. However, how you treat those customers and how you follow up with them after their initial visit can […]
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We have highlighted quite a few different surveys conducted by the British Promotional Merchandise Association (BPMA) in the past. Some of the highlights from those studies included proof that promotional products actually do work to help consumers remember a company’s brand, increase positive sentiment towards that company, and have the same or better ROI than […]
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Fall is in full swing and you are likely thinking about pumpkins already; but let’s ponder about pumpkins in a different way. The Pumpkin Plan is actually a business model and once you read about it – perhaps while enjoying a pumpkin latte or a slice of delicious pumpkin pie, you are most likely to […]
Read MoreIn July we told you about the new email marketing law that was passed in Canada. At that time, we explained why this law affects you even if you aren’t in Canada. It applies to any company that sends email to anyone in Canada. This means that if you have a commercial email list of […]
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The holiday season is almost here! As a shopper that might make you happy, but for the marketer in you, it means time to start planning, budgeting, and putting things in place. If your 2014 holiday season marketing plan is not already in place, get your calendar out today and make plans to capitalise on […]
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73% of people who have received a promotional product from a company subsequently purchased from that company. This week has been Promotional Products Week in the UK and to celebrate the week that is devoted to branded merchandise and promotional products. The BPMA (British Promotional Merchandise Association) has released the results of their latest survey […]
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Those big, clunky, old fashioned cash registers used in retail stores for years are getting a major upgrade. New POS (Point of Sale) systems are revolutionising the customer experience and increasing sales for businesses. The newest POS systems are tablets that are being used to display options, upsell products and services, and securely process credit […]
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As experts in the promotional product industry, we are always looking to provide our clients and blog readers with statistics and guidelines on what to purchase. Of course, we are always available to help customise a branded product campaign to fit your particular needs and the needs of your customers. We will make sure that […]
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We are more than half way through 2014 and its time to review the predictions and trends we talked about at the beginning of the year. Our goal is to help you stay on top of marketing trends and make the most of being able to incorporate them into your strategy to increase your ROI. […]
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What are consumers in other countries saying about your brand in other languages? The web has become an international market place; but all too often companies forget about certain aspects of a global marketplace. You might already be monitoring media, press, and internet chatter about your company, but what about keeping track on an international […]
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