The benefits of branding are often overlooked but they can be critical to the success of any business. Branding is an integral part of any successful marketing strategy, and it can help to create loyalty and trust among customers. In this blog post, we’ll be exploring five of the most important benefits of branding that […]
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Sometimes, a brand needs a fresh start and depending on the approach we take, it can succeed or fail spectacularly. As an example, let’s go over a popular Kellogg’s breakfast cereal that has made waves in the UK for more than half a century now. The original cereal, marketed with a familiar mascot, the now-famous […]
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There are many aspects of marketing that are important, but none more so than communication. It is the most critical aspect of any marketing plan, because it’s what allows you to make your product or service available to people who may want to use it or buy it. It’s essential that your product or service […]
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If you take a look at your marketing success, you might notice some discrepancies. For example, your email marketing campaigns might have an open rate of 20%. On the other hand, direct mail campaigns will probably be a bit more successful, stabilising at about 60%. However, there is one instance where your open rate will […]
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Establishing your company’s brand should be a vital part of your overall business strategy. It helps show your customers who you are and what makes your company special. However, branding encompasses more than just your logo and colours. In fact, it involves everything from the way you communicate with your audience to what causes your […]
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The marketing environment refers to the external forces and factors that influence the success of a business’s marketing strategy. It is important to understand the components of the marketing environment and the ways in which it affects the overall success of a company. In this blog post, we will provide an explanation of the components […]
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A brand identity prism is a tool that can help you build an effective and attractive brand. Before you can use this tool, however, you need to understand what it means to have an effective brand identity and why it’s essential to have one in the first place. In today’s article, we’ll discuss everything about […]
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It may seem like some people have found success based on luck alone, but that’s rarely the case. Success requires hard work and improvement, not to mention being willing to grow and adapt — and that goes for every industry out there! The hard work will pay off in the end, but you must […]
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Let’s be frank — branding for your company can be complex and time-consuming as any full-time job. In fact, if you just consider all the platforms available to your business, you can quickly become overwhelmed. And while that diversity offers limitless opportunities for your growth, lacking the necessary knowledge and experience can be detrimental to […]
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What is brand extension? When an already well established brand uses its name to extend outwards into other product categories, this is what is called brand extension. Brand extensions are quite popular nowadays for multiple reasons. Let’s take Nike here as an example. Nike’s core products are shoes, and they’ve gathered a mighty following by […]
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