How To Adapt Marketing to the New Economy

How To Adapt Marketing to the New Economy

The market of the 21st century is changing at an incredible rate. And it doesn’t seem like the changes are going to stop. As it is right now, we can see an interesting mix of the new economy and the old one. That mix allows companies who have only the understanding of the old economy […]

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Defining Marketing for the 21st Century

Defining Marketing for the 21st Century

The technological innovations of the 21st century have brought the development of a new economy. However, the new economy is a product of the evolution of the old economy. So in order to fully understand the new, one would have to understand the basics of the old economy. The economy that we now call the […]

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The History of The Umbrella

The History of The Umbrella

The history of the umbrella, let’s start in England – and particularly London – is known for its rainy weather, and accordingly regarded as a city of umbrellas. So it should come as no surprise that it was an Englishman – Jonas Hanway (1712-1786) – who made the umbrella as we know it today popular. […]

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What’s the Difference Between Screen Printing and Heat Transfer

What’s the Difference Between Screen Printing and Heat Transfer

Are you new to the process of printing? Are all the options a little too confusing? Well here is a helping hand so you can understand just two of the forms of printing – Screen Printing and Heat Transfer. It would be unfair to say that one is better than the other as both of […]

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Full Colour Digital Printing Explained

What is Full Colour Digital Printing? In its broadest sense, full colour digital printing enables photorealistic images to be printed directly onto the surface of a product without the use of transfers or sublimation processes. A highly detailed brand logo or corporate identity can be applied to a range of substrates, therefore opening the potential […]

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