If you’re in advertising, but you’re just getting to learn more about online ads, this article will be a great introduction. We’ll analyse some of the most common advertising models and explain their advantages. However, we won’t just cover the basics; we’ll help you understand online advertising models and make it easier for you to […]
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A Simple Guide to Effective Market Sensing, Learning and Intuition Market Learning If a marketer wants to employ strategic marketing, they have to start by learning about the ways their potential customers are changing their preferences and attitudes. For that reason, companies hire market research agencies. Those agencies conduct surveys and provide research reports […]
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Managing the Sales Team The sales team of a company is the face of the organisation. That is why most companies are willing to spend a lot of resources and invest heavily to improve their sales team. However, the current systems are making the sales team training very expensive. For that reason, companies are trying […]
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Advertising, Sales Promotion, Public Relation & Direct Marketing In the context of the “marketing mix,” there are 4Ps to focus on. Namely, the list of 4Ps includes products, prices, places, and promotions. By that theory, you create successful marketing strategies by combining the 4Ps into an outline. Now, we will focus on the fourth P […]
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Effectively managing integrated marketing communications is all about improving the brand image and brand awareness which is not a simple task. For that reason, companies have to create marketing strategies and build campaigns around them. And one of the most important aspects of building brand awareness is communication. So companies have to create channels of […]
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One of the changes the companies are looking forward to is the move towards the value network. As conventional supply chains are becoming obsolete, value networks are showing more and more promise. In value networks, instead of being customers, retailers and wholesalers are thought of as partners of the suppliers. But to successfully design a […]
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Designing and Managing Value Networks and Marketing Channels Most companies have a similar method of functioning when it comes to the supply chain. They start off by getting raw materials, they use their resources to turn the materials into products, and lastly, they distribute those products to their consumers. But in order to develop a […]
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Distribution Channels – Meaning and Their Significance After a product leaves the producer and before it comes into the hands of the final consumer, it has to pass through at least one marketing intermediary. Marketing intermediaries are retailers, distributors, wholesalers, franchises, authorised dealers, jobbers, agents, and even online services and stores. All these intermediaries are […]
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To design marketing strategies around services, it is essential to understand the characteristics of services! Building and managing a positive brand image is the main task of the art of brand building. But advertisers should remember that the process of brand building is not over once the sale is realised. In fact, it takes a […]
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How Brands from Certain Countries Score over the Others Have you ever heard of the COO effect? No? It can make a huge impact on your marketing. Country of Origin Effect, or COO, is when consumers and marketers associate brands with certain countries and base their buying decisions on it. For example, thanks to our […]
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